Customers at the Core

For any brand to be successful, they need to place customers first. They need to place customer needs and desires above their own needs and desires. This post provides tips as to how brands can approach their customer experience strategy. Read More >

How to Approach Content Development and Copywriting From a UX Perspective

Sometimes the best website user experiences are derived when the user goals are curated from a content strategy prior to writing actual content since the focus is on accessing information and engaging with it. This form of curation via the information architecture for site structure and user experience screen schematics can also be used for the content writing process as an outline that’s specific to the website. It ensures that the website isn’t retro-fitted to copy that is written in a manner that’s best suited for print – as in a linear process. HOW USER EXPERIENCE INFLUENCES BRAND STORYTELLING CreatingRead More >