Media
Paid, earned, owned and shared – online media is fundamental to digital marketing. We take a holistic approach to media, engaging targeted audiences when and where it’s most relevant and effective. Rhythm is a Google Premier Partner with paid media team members being AdWords certified.
Rhythm's Media Services Include:
Online Media Planning, Buying and Management
We take a strategy-first approach to online media planning and buying. As part of our process, we conduct client discovery sessions to understand your business, industry, competitors, and target audience.
Behavioral, Geo, Contextual Targeting
We can target your audience by on-site behavior (type of websites visited and content engagement), geographically (by zip code, city, county, DMA, etc.) and contextually (ads displayed along relevant content).
Online Ad Creative Design and Development (Banners, Rich Media, Video)
Professional and creative online messaging increases click-thru rates and strengthens your brand image. We design and develop effective online advertising including simple banners, interactive banners, rich media ads and more.
Social Advertising (Facebook, Instagram, LinkedIn, YouTube, Snapchat)
Social Advertising helps brands showcase their culture and offer resources, contests, and content beyond what can be found on their websites. We design, develop, manage and refine ads across leading online social networks.
Native Advertising Strategy
We create native advertising strategies centered around sponsored content that "tells instead of sells" and fits within the context of a reader’s site experience.
Programmatic Advertising
We develop and manage programmatic advertising campaigns that target unique audience segments across multiple media networks.
Pay-Per-Click (PPC) Advertising and Customized Retargeting
We structure PPC campaigns that consider industry, competitive landscape, keyword analysis, and bidding strategy. We also develop customized retargeting campaigns served to previous site visitors when they search for relevant keywords.
PPC Account Optimization
Rhythm optimizes pay-per-click advertising campaigns to include geo-targeting, day-parting, ad scheduling, A/B and multivariate testing, trackable phone numbers and more.
Web
Search
Content
Media
Analytics