Custom Building Products is North America's industry leader in flooring preparation products and tile and stone installation systems for residential and commercial projects. Since being selected to design and build Custom's enhanced website, Rhythm has continued to act as their digital partner to provide strategic search engine analysis and optimization.

A building interior

So what exactly does that entail?

For starters, no matter how ideally one optimizes a new website, improvements can always be made. By their very nature, websites grow and evolve, presenting new opportunities for search enhancement. In Custom's case, we were extremely pleased with their new site's initial search rankings; however, we identified key areas where bounce rates could be reduced and search results could be improved.

Specifically, we've worked with Custom to increase the site's unique content and bring attention to "below the fold" information on product pages, including directing users to a particular call-to-action. These changes alone have resulted in 70% of the top 10 landing pages showing a significant bounce rate decline, which indicates the new content's relevance.

The site on a tablet - 1
The site on a tablet - 2
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The site on a tablet - 4

We also continue to optimize meta data, assist with article development (contributing to beneficial backlinking) and enrich product page content. These custom SEO efforts have yielded results that may (ahem) floor you.