Barona Resort & Casino is a leading Indian gaming and entertainment destination located in San Diego. With hundreds of thousands of visitors each year, they were in urgent need of a more robust e-marketing solution to help them build stronger relationships with their current customers and quickly target new visitors in unique ways. So what was their play?
Barona doubled down on Rhythm.
After a thorough discovery process, we determined that a customized email marketing platform would deliver the best results. Rhythm replaced Barona's antiquated and cumbersome email platform with RhythmMail, which yielded immediate efficiencies in list management, email creation, deployment and reporting. In addition, we provided Barona with email and SMS text messaging capabilities that put these marketing channels in play.
We also established automated programs that run on a daily basis, which permits Barona's marketing messages to be targeted to select individuals with no effort from in-house marketing staff, freeing them up for other initiatives. Finally, Rhythm conducted strategic training workshops with Barona's in-house marketing team to ensure a smooth transition to their new email marketing platform.
So did Barona's gamble pay off?
Well, there'll be time enough for countin' when the dealin's done - but we can confirm that Barona has experienced a 41% improvement in email open rates, a 54% improvement in email click-through rates, and a 6% increase in offer redemptions delivered through their email channel.
And that's some pretty good action.