Zo Skin Health Marketing
Founded by renowned skincare expert, Dr. Zein Obagi, ZO Skin Health provides physicians and patients with the world’s most innovative and effective skin health solutions. Since its creation in 2007, this impressive company has attracted millions of passionate customers and skin health professionals across the globe.
With the skincare industry valued at $123.8 billion and increasing by 13% last year in the US alone, ZO Skin Health felt a need to quickly get in front of their customers, educate them on product science and position itself as a leader in the industry.
Analytics, Content Strategy, Discovery, Social Strategy & Training, Paid Media, SEO
We began by migrating ZO’s e-commerce website to a hosting environment that better supported their existing content management system. This not only improved stability and security, it also helped increase the site’s overall performance.
Rhythm then restructured the website from an SEO perspective, including the implementation of high-performing keywords, title tags and meta descriptions to boost site rankings.
We also created a Digital Design System that encapsulated ZO’s brand identity assets—from basic typography and color palette to the design of UI components such as CTA buttons.
This valuable tool helped ensure a cohesive interface design across numerous online channels and campaigns.
Like our programmatic ads, our social media efforts were highly targeted and product-focused. Through Facebook and Instagram we delivered messaging to individuals who visited the ZO website but didn’t make a purchase. These ads were specifically tailored to the products users were interested in and the pages they visited.
We were also able to reach new users based on existing CRM data (segmented by product sales, frequency of purchases and location).
Social media proved particularly effective during peak sales times like Black Friday and Cyber Monday. These were the biggest sales days of the year for ZO and the only time promotions and deals were offered.
We also created a series of carousel ads that proved highly successful.
Instead of sharing a single image, we could present 3 or 4. This helped us feature multiple products in one post and led to higher engagement rates.
You have no idea how much I appreciate this. This really does take our social media to the next level and makes us look like the global player we are instead of a mom and pop shop that is all scattered.
ZO Skin Health