Founded by renowned skin care expert, Dr. Zein Obagi, ZO Skin Health provides physicians and patients with the world’s most innovative and effective skin health solutions. While ZO’s popularity and reputation have always been exceptional, their digital strategy didn’t fully communicate ZO’s brand position and benefits. So, ZO turned to Rhythm for strategic digital guidance.
Rhythm began by performing an overall website and marketing audit to identify opportunities from a marketing performance, design, and technology perspective. Rhythm’s strategy team then developed personas and a digital marketing roadmap that aligned with ZO’s business objectives.
Our first order of business was migrating ZO’s e-commerce website to a hosting environment that better supported their existing content management system. This move not only improved stability and security, it also helped increase the site’s overall performance. Rhythm then restructured the website from an SEO perspective, including the implementation of high-performing keywords, title tags and meta descriptions to boost site rankings.