Willard Marine's Rebranding
Willard Marine builds some of the toughest boats on the planet. Since its 1957 founding, Willard has primarily focused on building military watercraft for the U.S. Navy and Coast Guard, along with SOLAS (Safety of Life at Sea) boats.
Having recently expanded its offerings to include law enforcement boats like patrol and first-responder craft, Willard needed a brand update to better align with its growth strategy – without alienating its core customer base. So, Rhythm took the helm.
Brand Strategy, Brand Development, Logo Design, Copywriting