Western Dental is one of the oldest and largest dental practice management companies in the West, with more than 200 locations throughout California, Arizona, Nevada, and Texas (some locations under the name Brident Dental & Orthodontics). When their outdated websites and search marketing strategies were overdue for a good cleaning, they asked Rhythm for help.
Our discovery process started with thorough audits of WesternDental.com and Brident.com. Rhythm’s strategy team determined business and functional needs, operational opportunities, and most importantly, how to improve the user experience for new and returning patients, prospective employees, and website administrators. Our team’s findings ultimately helped guide new navigational paths, content development and visual design.
New responsive websites were then launched for Western Dental and Brident that were both visually appealing and feature intuitive navigation that quickly guides visitors to key information. Rhythm also optimized the sites for search, keeping Western Dental and Brident highly discoverable to current and future patients seeking dental and orthodontic services online, especially via mobile devices.
Rhythm’s SEO team also helped Western Dental and Brident compete with both national and local dental providers by modifying the “Find a Dentist” tool on each site to support location-based SEO. We also developed new location-specific content and highly-localized meta information for 40 select dental office pages.
Year over year, Western Dental experienced a 20% increase in visitor sessions and a 26% increase in page views. Brident fared even better with a 71% increase in visitor sessions and a 62% increase in page views. Additionally, Western Dental’s optimized dental location pages experienced a 280% lift over non-optimized pages while Brident’s optimized dental location pages experienced a 422% lift!