Western Dental is one of the oldest and largest dental practice management companies in the West, with more than 200 locations throughout California, Arizona, Nevada, and Texas (some locations under the name Brident Dental & Orthodontics). When their outdated websites and search marketing strategies were overdue for a good cleaning, they asked Rhythm for help.
Our discovery process started with thorough audits of WesternDental.com and Brident.com. Rhythm’s strategy team determined business and functional needs, operational opportunities, and most importantly, how to improve the user experience for new and returning patients, prospective employees, and website administrators. Our team’s findings ultimately helped guide new navigational paths, content development and visual design.
New responsive websites were then launched for Western Dental and Brident that were both visually appealing and feature intuitive navigation that quickly guides visitors to key information. Rhythm also optimized the sites for search, keeping Western Dental and Brident highly discoverable to current and future patients seeking dental and orthodontic services online, especially via mobile devices.