SmartStop Self Storage Website
SmartStop Self Storage offers personal and business storage solutions in both the U.S. and Canada. Known for outstanding customer service and competitive pricing, they’re committed to making the self-storage experience hassle-free and affordable.
The storage industry is highly competitive so SmartStop continuously strives to stay ahead of the pack, especially on the digital front. Realizing that their website had become outdated, they urgently needed an improved online presence to maintain a competitive edge.
When it comes to storage spaces, one size does not fit all.
Websites are no different. To help us develop a winning strategy, we conducted a comprehensive discovery process that included interviews, user testing, and analytics assessment.
This background research gave us a better understanding of the need for a seamless user journey that also helps customers plan and prepare for upcoming moves.
Beyond an easy-to-use site experience with an industry-leading storage unit search and selection, there were opportunities to further improve the entire moving process.
To better serve current and future customers, SmartStop needed to provide a seamless user journey, from initial location search to final key return.
“What size do I need…?"
“What will fit my belongings?”
Our Solution: A Storage Guide that yields a unit size recommendation, as well as helpful videos that provide visual context to a unit's storage capacity.
“What supplies should I get?”
“What’s the smartest way to pack and move?”
Our Solution: A comprehensive list of moving tips to help customers prepare for the big day (starting 6 weeks out).
Information regarding available moving supplies from SmartStop is also easy to locate.
“Did my reservation go through?”
“Am I all set to show up Saturday with my truck full of items?”
“Was my payment received?”
Our Solution: Clear, quick, concise communication via email, phone, and SMS text, throughout the user’s journey.
As reservations/rentals and transactions are processed, timely electronic communications including order confirmations and event reminders help reduce the need for calling customer service.
To display and manage SmartStop's comprehensive inventory and customer information, we integrated their CRM system (Centershift) with multiple layers of business logic to provide the most seamless user experience.
Additionally, Rhythm implemented Google Analytics and Google Tag Manager tracking to gain detailed insights on visitor engagement. This tracking helps SmartStop continually improve its user flow and market more effectively to potential customers.
Very happy with the performance we are seeing! Please keep up the good work! Go team!
Director of Marketing
SmartStop Self Storage