Silverado provides unsurpassed in-home, hospice and memory care services throughout eight states. When the organization conducted a major company-wide rebranding effort, they selected Rhythm to design and develop a new responsive website.
To ensure that the final design and functional requirements aligned with the needs of Silverado's various target audiences, Rhythm conducted deep discovery to understand Silverado's 18 unique user personas and referenced them throughout the site strategy, UX and design process. We also developed a digital concierge to guide users through the site. More than your typical help feature, this industry-first concept is a true digital guide that provides intuitive user paths based upon the client's unique user personas.
And because Silverado's end users often need to make quick decisions when faced with the declining health of a loved one, it was extremely important for the site to function on all device types and be easy to navigate. We met this challenge with flying colors, and Silverado's new website is easily accessible via desktop, laptop, tablet, and smartphone.
And the results? Well, upon first glimpsing at their new site, our client literally shed tears (of joy, we're happy to report). And since the launch, the site continues to exceed expectations, with unique visits and average time spent on the site approaching all-time highs.