Jacuzzi Website Redesign
Legendary for performance and reliability, Jacuzzi is the most recognized name in the hot tub industry. When Jacuzzi came to Rhythm to redevelop their website along with the website for sister brand Sundance® Spas, we jumped in feet first.
Initially, the websites for Jacuzzi® Hot Tubs and Sundance® Spas were lacking when it came to delivering a captivating and memorable user experience. Both sites were running on old technology, the user paths were unclear and the PHP-based backend system was unstable causing slow load times and site speeds. And, an explosion in mobile traffic was not helping matters. Jacuzzi knew they were in some hot water and needed to make changes.
Strategy, User Experience (UX) Design, Responsive Website Design and Development, Content (Design, Copywriting)