CorVel NASDAQ Video

How bold thinking and design made a towering impression

Background

CorVel provides innovative risk management solutions for the workers’ compensation, auto, health and disability management industries. Headquartered in Irvine, California, the company serves over 2,000 clients nationwide and is the only independent, publicly traded claims management and cost containment provider in the U.S.

Challenge

It’s not everyday that your stock symbol turns 30. For CorVel, that moment arrived in 2021 after three decades on Nasdaq as CRVL. In honor of this impressive achievement, CorVel was invited to celebrate with a projected display on the seven-story-tall Nasdaq Tower in Times Square. They turned to Rhythm to make a lasting impression at one of the most photographed places in the world.

SERVICES

Design, Storyboarding, Motion Graphics, Video Production

INDUSTRY

Insurance

Solution

A big display calls for bold thinking. So we bent a few rules.

Rhythm’s design team added vibrant color variations and art treatments to CorVel’s traditional “C” icon.

A “count up” timer along with succinct and informative messaging were created to grab attention at street level.

And the juxtaposition between light and dark backgrounds further enhanced the 70-foot projection.

The result? A big statement in the Big Apple.