Twitter Lists: Something to Snack On

We all love Twitter, but when is it ever really useful? Over here at Rhythm, we love ourselves some gourmet food trucks. As a team of digital foodies, we work on tracking down food trucks within the general vicinity of our office in Irvine to plan our lunch outings. As early adopters of the mobile food craze and social media, we know that these food trucks rely heavily on social media to promote where they’re going to be since they’re always on the go. To make it easy for us to follow our favorites and filter out the noise (which
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Giving Thanks

It’s Thanksgiving this week, which is one of my favorite holidays.  It’s truly an American holiday, founded here in North America by Native Americans, focused on all the good things in life: family, friends, eating, relaxing and football. This year I’ll be doing all the cooking as the celebration will be hosted at my home.  I’m looking forward to it! In the midst of all the shopping, prepping, inviting and organizing, I find myself thinking about the true meaning of Thanksgiving and realize that the underlying principle of being thankful is sometimes lost in the shuffle. This year especially, I
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To Teach is to Learn

I have always been a firm believer that we never stop learning. To close the door on education is a disservice to all. In the digital marketing arena, things are changing every day. There are new technologies to learn, new platforms to explore, and overall advancements in marketing trends that we need to stay on top of. Sometimes changes in the digital space come at a pace that can be overwhelming. When you think you just got something down, something new replaces it. When you are just getting used to a new technology or social platform, a new one pops
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What's Your Take on the Digital Babysitter?

A recent Associated Press article entitled, Adults Divided on Digital ‘Baby-Sitters’ made me think. The parent of an always-inquisitive 3-year-old little girl, I admit to having pushed the iPad across the table at many dinner outings so that my husband and I can have a little more stimulating conversation or feel a bit more relaxed versus always being on-guard to stop the next disaster (spilled drink, food thrown at another table, fork-in-the-eye, etc.). When it comes to parenting and new toddler activities, there are definitely pluses to these new gadgets. For one, take a look at all the educational and
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Rest in Peace Steve Jobs

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries. Honestly, I really was not sure what I was going to do with my life as a young man in college. Typical. But my introduction to graphic design and multimedia software on the Mac inspired me to delve deeper into the world of computing and how it could be used
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Compelling Content Cultivates Connectivity

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank being based on the blog’s influence within its subject area. With more than 500,000 monthly page views and more than 80,000 newsletter subscribers, Stelzner is definitely doing something right and I had the privilege to tap into his brain and benefit from his insight/learnings. Stelzner’s new book, Launch, is packed
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Location, Location, Location!

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location. Four Square is one of the more popular mobile apps that allows people to “check-in” to businesses, mingle with friends, make new friends and possibly get some good deals. But before you could say Rich Internet App three times, we have the big guys, Facebook and Google jumping on the bandwagon with their services. Both use the term “Places” as in Facebook Places and Google Places. So
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Staying "Au Courant"

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on
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Being Selfish is Anti-SOCIAL

That’s right, if you’re one of those self-involved individuals that believes the world is all about you and only you, then social media and this blog post is a waste of your time. This post is about how to approach the social media channel with the right intentions. To participate in this channel, you can’t be selfish. You have to have a desire to give as a major tenet in social media is sharing. Establishing human connections is a primary driver for people to become actively involved in the social media landscape. But connecting is not enough, we need to
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Modern Love Judged by the Gadget in your Pocket

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone and BlackBerry owners, non-Retrevo users, distributed across gender, age, income and location in the United States. Although a small sample was used for this survey, it showed that single people aren’t only concerned with how smart their date is, but how smart their date’s smartphone
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