Category Archives: Email

Another Reason To Go Digital

Seriously, the USPS is again raising the price of stamps ? Is this the agency’s attempt to offset their losses and try to win back the hearts of the more traditional letter writers? This rate increase is only going to make things worse for the dying enterprise. I still can’t believe we have Saturday delivery. I guess I have to give the good ol’ Pony Express credit for trying to prove their relevancy in a technology-driven world. Don’t get me wrong, I enjoy getting the occasional letter from my elderly family members who are scared to death of the computer,
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Please, Will You Primary Me?

By now, many of us with Gmail accounts have gotten used to the new inbox tabs. Personally, it saves me some time filtering between what is really important to read and what can wait. With all the daily deals I have signed up for and all the more promotional emails I get, it was getting hard to sift through it all. Oh Google, thanks to you I feel so better organized and my stress levels reduced…you’re always putting us first, thinking of new updates that will make us need you even more. But, from the professional marketer perspective, Google has
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Content Sharing Checklist

So you have spent the time to create valuable, relevant content that your target audiences will go nuts over. Congratulations…the initial production of content can be the most challenging part. It’s kinda like making a commitment to go to the gym. Getting there is the hardest part, but once you’re there you feel a great sense of accomplishment. Now that you have the content, what steps can you take to promote your content? What can you do to share this content with those most interested and generate new leads? There are many things you can do. Here is a checklist
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Keys to Building an Effective Engagement Strategy

By now, we should all be aware that one-way communication is a thing of the past. Marketing today is more about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. So, how do brands build effective engagement strategies and where should they begin? In this rapidly changing media and marketing environment, there are numerous opportunities for brands to position themselves and engage with their target audiences. Ultimately brands are looking to create “the total experience” across all platforms and mediums. But, before
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What's With All the SPAM?

Is it just me or has anyone else noticed the rapid increase in junk email flooding the inbox? I’ve installed  SPAM filters to block all the typical SPAM emails that everyone makes fun of, but within the past year, I seem to be getting a ton of SPAM and it just keeps coming. I guarantee that I have not opted-in to lists to receive communication from the following: Casino Loco Panda Mesh Patch Lawsuit Center (sent via Pathcove.com – seems to a suspicious sender) Refi2day.com ZQuiet (sent via sirninfoassoc.info – another suspicious sender) AM Fast Cash Commissions Lint Lizard (sent via
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Benefits of Email Marketing Compared to Direct Mail

Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels. According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent. Even though email marketing outperforms direct mail in a dollar-to-dollar comparison, integrating the two channels remains an important strategy to reach the desired target with the maximum effectiveness since both are effective in allowing a corporation to send out their message to a targeted and perhaps pre-qualified audience.
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Marketing in "The Greater Depression"

First off, I do not claim to be an economist, but in my role as CEO, I pay close attention to a variety of market dynamics. Everyone has varying opinions, but I feel the United States has just entered a depression for a number of reasons and I feel it is not going to get better anytime soon. One thing that everyone can agree on is that it will be a tough year for a lot of people and businesses. In the realm of marketing and advertising, budgets are being slashed but a need exists for companies to continue to
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