Category Archives: Customer Experience

Brand Conflicts: When Messaging does not Coincide with Reality

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store. My first reaction; what a blatant copy of the Apple store! The glass, the layout inside, the wandering employees, their version of the Genius Bar, etc. Here is a pic I shot from my iPhone (hehe) from outside the store. My second reaction was wow, they have the audacity to do it
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Extending Our Own Immersive Brand Experience

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.” Since we had an empty shell to work with, much like a blank piece of paper, we started from scratch. We worked with our architect
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Traditional vs. Interactive Marketing for Mother's Day

In the past, shopping for a Mother’s Day gift involved calling a florist or going into a store and buying flowers, as well as a card. Now we have the Internet – which boasts free e-cards and websites solely dedicated to flowers, gifts, apparel, poems…and the list goes on. Since the economy is still looking dismal, Mother’s day spends were expected to drop 10% this year to $14 billion, according to the National Retail Federation. I noticed during the few weeks before Mother’s Day this year that flower companies had stepped up their marketing efforts with both traditional and interactive
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A Virtual Department Store Makeup Counter?

Many brands have made the shift to online marketing and are taking advantage of the many tools out there to connect with customers. I recently read an article about cosmetics companies using social media tools and interactive websites to reach out to consumers and help them find products that truly fit their needs. As a woman shopping for makeup, skincare and hair products that are high in quality, sometimes I see products and wonder what they could really do for ME personally.  L’Oreal Paris has created something that can help people like me who need information on new products and
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How E-Book Readers Measure Up

As an avid reader, my shelves are full of books, most of them read, some unread. Many regular staples in the print industry—magazines, newspapers—have gone online with positive results. The newest thing to hit plain old paperback books is the e-book reader. I remember reading about these devices a few years back, and they continue to intrigue me. While holding a book is a favorite pastime for many, some have come to embrace the sleek and inviting e-book reader that may hold their entire library of favorite books. There are two popular e-book readers out there: the Amazon Kindle 2
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