Shining The Light On Dark Mode

In the digital marketing world, the only constant is change. And one of the biggest changes of late is the arrival of dark mode. No passing fad, some 92 apps now support some form of this visual feature, including Gmail, Android, Windows 10 and Facebook. And the list is bound to grow as dark mode continues to rise in popularity among users. So what is dark mode anyway? If you’re still in the dark (pun intended) about all of this, dark mode is a new supplemental display mode for both desktop and handheld devices that swaps the typical white background
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