Video Marketing Comes of Age

2019 will be the year for B2B video marketing.

If a picture is worth a thousand words, what’s a video worth? If you’re a marketer today, the answer is a lot – because the play button is increasingly becoming one of the most compelling calls-to-action around. 

Once viewed professionally with mild amusement at best (another cat video?), this technology has shed its juvenile skin to become a marketing force to be reckoned with. So much so that 2019 has been heralded as the year for B2B video marketing

So how did this happen?

The rise of social media combined with the proliferation of online mobility have created ideal environments for video marketing. Throw in ever fragmented customer journeys punctuated by micro-moments and you have situations tailor made for captivating videos that can quickly showcase the human side of brands.

From email blasts to social posts, online video is venturing far beyond its traditional website-based home. In fact, video’s use as a marketing tool has gone viral. Consider just a few video stats from a recent SocialMediaToday article:

  • 1/3 of people on the internet are YouTube users
  • 4.6 billion video ads are watched online each year
  • 92% of shoppers say visuals are the most influential factor affecting purchase decisions
  • 64% of users are more likely to buy a product online after watching a video
  • 7 out of 10 Millennials are likely to watch a company video when shopping online
  • Marketers who use video grow revenue 49% faster than non-video users

These statistics clearly indicate that video is here to stay. More importantly still, it’s here to sell. Because there is perhaps no better way for brands to quickly grab a busy audiences’ attention and prompt them to act. In fact, according to a recent research report, more than 70% of marketing professionals claim that video converts better than any other medium.

Even better, video offers exceptional tracking abilities that fit right into today’s data-driven marketing programs. For instance, modern video marketing platforms go well beyond view counts as a performance metric. These days, brands can immediately benefit from engagement tracking that lets them treat a lead who watches a video for 10 seconds differently from one who watches the entire production!    

At Rhythm, we provide a full line of in-house video content services that enable our clients to succeed in today’s competitive digital environments. A particularly noteworthy example includes our series of compelling product demonstration videos for Targus that quadrupled conversions.

So when your organization is ready to capitalize on this marketing force, we have the talent and experience to make video work for you…and that’s a wrap!

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