Proximity-Based Mobile Marketing, Customer Journey Heat Maps, Content Design and More: #2015IMF Review

Close to 200 marketing professionals and business owners came out to The Colony House in Anaheim on Thursday, Nov. 12, 2015 for the 4th annual Integrated Marketing Forum presented by Irvine-based digital marketing agency Rhythm.

The 2015 Integrated Marketing Forum (#2015IMF) centered around the mobile tipping point with marketing professionals and executive leadership from top brands sharing tips and advice around how to design and implement effective mobile marketing strategies.

2015IMF Speakers & Presentations

Lindsey Thudin, Industry Team Marketing Manager, Houzz
Lindsey gave an overview of Houzz – an innovative residential design platform and community – sharing how the company was born out of mobile and how Houzz optimizes content on the platform to drive greater community engagement and achieve results for vendor partners.

Vassilis Bakopoulos, Head of Insights, Mobile Marketing Association
Vassilis unveiled recent statistics and findings from the Mobile Marketing Association’s cross media study on mobile (SMoX) supporting why brands need to consider the mobile audience and highlighted the results of large mobile advertisers.

Brett Sirianni, Director of Social Media, Stance
Brett spoke to how Stance – an active-lifestyle apparel (sock) company headquartered in Orange County – was born mobile and how the brand gained its following and influencers via social channels with little paid advertising.

Mark Ortiz, Interactive Sales Manager, American Honda Motor Co.
Mark shared case studies of early-entry mobile marketing campaigns Honda implemented and the learnings/results from those campaigns and the way Honda and its affiliated brands approach the mobile consumer experience.

Al Giazzon, Vice President, ViewSonic Americas
Al talked to mobile’s influence on product development and showed first-hand how ViewSonic displays are completely interactive and can be controlled by users via their mobile device, forever changing the conference room and the way presentations are delivered.

Vivian Wang, Product Manager, AXS (AEG Live) and Adrienne Jan, Director of Mobile, AXS (AEG Live)
Both Vivian and Adrienne shared how mobile has completely changed the live event experience. Through proximity-based mobile engagement, event producers can physically move fans to different stages (displayed by heat maps) and influence purchase behavior by directing fans to merchandise areas while artist agents can target potential fans using collected data to promote shows and drive ticket sales.

Raymond Leon Roker, Executive Content Producer, Goldenvoice
Raymond reinforced the importance of content and how no matter what channel a brand uses to reach their audience, the content has to be valuable, relevant and share worthy. Brands need to tell great stories, play to their strengths and not be afraid to experiment to discover what works and what doesn’t.

Brian Dunphy, Strategic Partnerships, Gimbal
Brian gave a deep overview of proximity-based mobile marketing and beacon technology and how brands can break into this new avenue of engagement. He also spoke to how brands need to understand a customer’s journey from beginning to end to see where the brand could most effectively engage and move the customer.

View all speaker presentations.

“The mobile tipping point has forever changed the way people engage, connect and shop. The mobile shift has made brands re-evaluate the ways in which they reach customers and even bigger, the ways in which they operate on a whole,” said Craig Cooke, CEO at Rhythm. “This year’s 2015 Integrated Marketing Forum brought together industry experts and brands that are integrating mobile into their marketing mix to effectively engage consumers and drive business. The content shared this year was extremely valuable as many brands are still experimenting with what works with mobile and the learnings and best practices shared were priceless for attendees.” added Cooke.

New to The 2015 Integrated Marketing Forum (#2015IMF) was “The Raise.” Similar to Shark Tank, three mobile-focused startups competed for funding from Private Capital Network angel investors. The mobile companies that participated in The Raise included: Meridian AR, 3rd Brain and Voter. IMF attendees influenced which company received funding by voting live at the event via a mobile-designed real-time voting technology designed and developed by Rhythm. The winning company – Meridian AR – moves on to present at the largest gathering of investors in the U.S., The Roth Capital Conference.  More on The Raise.

2015IMF Sponsors Included:
MailChimp
LA Times
Choozle
NUVI
Vitamin T
UCI Extensions
C&S Sales
KIND Snacks
Allura Printing
Group Y Network
TechZulu
Social Media Examiner
OCTANeOC
TriNet
OCAMA

Rhythm plans on hosting the 2016 Integrated Marketing Forum and is asking for theme/topic suggestions and brand/speaker requests – these can be emailed to imfinfo@rhythmagency.com. More details on #2016IMF will be made available at www. integratedmarketingforum.com and can also be discovered by following Rhythm on Twitter at @rhythmagency.

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