Irvine-based Rhythm Interactive Inc. -- a full-service, digital marketing agency that specializes in strategic digital technology solutions and interactive marketing services -- was recently awarded $480,000 in free AdWords advertising as part of the Google for Nonprofits’ Google Grants program on behalf of their client, ARZU STUDIO HOPE.
Rhythm Interactive has provided digital marketing services to ARZU STUDIO HOPE for close to three years. In addition to the management of the organization’s search engine marketing efforts and pay-per-click (PPC) advertising, Rhythm has also provided the following services to ARZU STUDIO HOPE:
- Design and development of the e-commerce ARZU website
- Management and strategic direction of email marketing campaigns
- Development of custom online applications
- Strategic social media support
Rhythm Interactive started to manage the Google Grant on behalf of ARZU STUDIO HOPE back in early 2010. Rhythm’s mastery of the Google platform and the agency’s continuous refinement of ARZU campaigns based on performance results was noticed and in late 2011, Rhythm Interactive received the news that ARZU STUDIO HOPE was awarded $480,000 in free Google AdWords advertising. The Google Grant has helped ARZU spread its message of helping Afghan women and their families break the cycle of poverty by providing them with steady income and access to education and healthcare by selling the rugs these women weave.
"We were so excited to deliver the news to ARZU,” said Craig Cooke, Rhythm Interactive CEO. “They are a fantastic company that is bringing true value to the world. This award will help immensely in generating revenue so they can further achieve their social mission."
"We are fortunate and grateful for this incredible opportunity,” said Devon McAnany, Director of Marketing and PR for ARZU STUDIO HOPE. “The team at Rhythm Interactive has worked tirelessly to produce real results through their excellent, innovative and creative work. As a non-profit we are working on a limited budget and must be strategic and selective with our website and marketing initiatives. Rhythm Interactive has been instrumental in bringing us to a new level - competing with bigger brands through this free advertising grant."
The Google Grants program supports organizations sharing Google's philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Designed for registered non-profit organizations, Google Grants is a unique in-kind advertising program that harnesses the power of Google AdWords, Google's flagship advertising product.