SEM (Search Engine Marketing)
When combined with a holistic user-experience approach, both paid and organic search efforts can increase qualified and relevant website traffic. By understanding target markets, audiences, keywords, and content, an overall search strategy can be developed to improve a website's search positioning, resulting in increased lead generation and conversions.
Rhythm acts as your strategic and tactical partner to drive efficient business results by harnessing the power and synergies of pay-per-click (PPC) and search engine optimization (SEO) campaigns.
SEO (Search Engine Optimization)
We drive qualified traffic and leads by harnessing the power of search engine optimization. Our experienced SEO team regularly optimizes and supports websites for search by performing SEO audits, keyword research, ranking tracking, metadata optimization, on-page and off-page content strategy and copywriting.
Whether we're redeveloping an existing website or building a new website from the ground up, we perform SEO audits that include a review of site architecture, code, and on page and off page structure. We also analyze keywords, the competitive landscape, content and metadata, and provide a detailed project roadmap of recommendations to establish a strong baseline of performance.
We structure PPC campaigns for national, regional and local brands. Rhythm's Pay-Per-Click (PPC) Strategy and Campaign Management considers industry, competitive landscape, keyword analysis, and bidding strategy.
PPC Account Optimization
Rhythm optimizes pay-per-click advertising campaigns to include geo-targeting, day-parting, ad scheduling, A/B and multivariate testing, and local and national ad extensions including trackable phone numbers, addresses, map integration, and relevant site links.
Custom PPC retargeting/remarketing campaigns are designed to feature creative with tested and proven CTAs served to previous site visitors when they search for relevant keywords.
Product Listing Ads
We develop paid search engine ads featured in the SERPs (search engine results page) that drive qualified website traffic and online sales/commerce.