How Silverado Struck Interactive Gold
Silverado provides unsurpassed in-home, hospice and memory care services throughout eight states, including California. They recently conducted a major company-wide rebranding effort and selected Rhythm for the campaign's most visible component - the design and development of a new website that works seamlessly across all device types.
Despite a very tight deadline, we were able create and launch Silverado's new fully responsive website to rave reviews. And like Silverado itself, their new site is on healthcare's leading edge. Not only is it visually compelling and extremely user friendly, but it's also rich in relevant information and content.
So how did we do it?
To begin with, we expanded upon Silverado's 18 unique user personas and then referenced them throughout the site strategy, UX and design process. This level of planning ensured that our final design aligned with the needs of Silverado's various target audiences.
We also developed a digital concierge to guide users through the site. More than your typical help feature, this industry-first concept is a true digital guide that provides intuitive user paths based upon the client's unique user personas.
And because Silverado's end users often need to make quick decisions when faced with the declining health of a loved one, it's extremely important for the site to function on all device types and be easy to navigate. We met this challenge with flying colors, and Silverado's new website is easily accessible via desktop, laptop, tablet, and smartphone.
And the feedback?
Well, upon first glimpsing their new site, our client literally shed tears (of joy, we're happy to report). And since the launch, the site continues to exceed expectations, with unique visits and average time spent on the site approaching all-time highs. In appreciation, Silverado even graciously delivered sweets to our office - and that was truly icing on the cupcake.