How Beats Rocked It
Beats by Dr. Dre is a wildly successful line of premium consumer headphones, earphone and speakers. Formally established in 2008, Beats is the brainchild of legendary artist and producer, Dr. Dre, and Chairman of Interscope Geffen A&M Records, Jimmy Lovine.
Rhythm was recently approached by Beats to produce a unique in-store kiosk application on an extremely tight deadline.
And We Rocked It
The primary purpose behind the kiosk app is to collect consumer data allowing Beats to further engage with their customers. Upon visiting the Beats store in New York City, customers are enticed to interact with the touch-screen application and encouraged to join the Beats loyalty club. After completing a short form, customer data is captured and managed via Beats' RhythmMail email and mobile marketing platform.
Immediately post data collection, a welcome email is triggered utilizing dynamic content to deliver the proper segmented messaging. The end result is an integrated solution that bridges the physical and digital worlds and provides a cost-effective means for Beats by Dr. Dre to nurture and engage with their fans and consumers.
In other words, this kiosk app allows Beats to rock it.
Since its launch, the kiosk has been a big hit and Beats continues to expand their customer base through the application. Ironically enough, to be successful this producer of audio products and equipment simply needed Rhythm.