Compelling Content Cultivates Connectivity

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank being based on the blog’s influence within its subject area. With more than 500,000 monthly page views and more than 80,000 newsletter subscribers, Stelzner is definitely doing something right and I had the privilege to tap into his brain and benefit from his insight/learnings. Stelzner’s new book, Launch, is packed
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Location, Location, Location!

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location. Four Square is one of the more popular mobile apps that allows people to “check-in” to businesses, mingle with friends, make new friends and possibly get some good deals. But before you could say Rich Internet App three times, we have the big guys, Facebook and Google jumping on the bandwagon with their services. Both use the term “Places” as in Facebook Places and Google Places. So
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Staying "Au Courant"

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on
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Being Selfish is Anti-SOCIAL

That’s right, if you’re one of those self-involved individuals that believes the world is all about you and only you, then social media and this blog post is a waste of your time. This post is about how to approach the social media channel with the right intentions. To participate in this channel, you can’t be selfish. You have to have a desire to give as a major tenet in social media is sharing. Establishing human connections is a primary driver for people to become actively involved in the social media landscape. But connecting is not enough, we need to
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Modern Love Judged by the Gadget in your Pocket

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone and BlackBerry owners, non-Retrevo users, distributed across gender, age, income and location in the United States. Although a small sample was used for this survey, it showed that single people aren’t only concerned with how smart their date is, but how smart their date’s smartphone
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An iPhone Application just to have an iPhone Application

Last Sunday my parents were leaving after visiting me and my family. They were heading back to Switzerland after a 3 months stay in california due to our 3 month old addition to the family, my proud little baby girl, Kirra. After I read that Switzerland, and the rest of Europe were getting hit by one snow storm after another, and some major airports had to re-route flights, I downloaded the new iPhone Application for SWISS AIRLINES . I figured having this application on my iPhone would make it a lot easier for me to check flights, since we almost
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It's 2010 and it's Game On! Interactive vs. Traditional

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency. I’m being over-dramatic here but the battle is real and it’s becoming more apparent. Obviously I am going to be biased but don’t trust my opinion on why interactive agencies can outperform traditional. Let’s see what the latest finding are. A recent Forrester survey of 100 global interactive marketers revealed that 46% of these marketers DO
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Brand Conflicts: When Messaging does not Coincide with Reality

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store. My first reaction; what a blatant copy of the Apple store! The glass, the layout inside, the wandering employees, their version of the Genius Bar, etc. Here is a pic I shot from my iPhone (hehe) from outside the store. My second reaction was wow, they have the audacity to do it
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Twitter Mania: It's More Than "I'm sipping coffee now"

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business. There are success stories, especially in the realm of big brands offering coupons. Besides every tenth person you meet claiming to offer social media services (that’s more madness than mania), I would like to demonstrate the mania by the crop of new tools and services around this channel. Here is a list of a variety of tools
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Extending Our Own Immersive Brand Experience

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.” Since we had an empty shell to work with, much like a blank piece of paper, we started from scratch. We worked with our architect
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