A Virtual Department Store Makeup Counter?

Many brands have made the shift to online marketing and are taking advantage of the many tools out there to connect with customers. I recently read an article about cosmetics companies using social media tools and interactive websites to reach out to consumers and help them find products that truly fit their needs. As a woman shopping for makeup, skincare and hair products that are high in quality, sometimes I see products and wonder what they could really do for ME personally.  L’Oreal Paris has created something that can help people like me who need information on new products and
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The $25 Million Dollar Phone Number

How far will a company go to brand itself? Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate to its products in any way. In 1981, Tommy Tutone sang a song about a girl named Jenny…you know the rest. Natrient purchased the rights to 800-867-5309 for a whopping $25 million, hoping to connect with their target audiences through the recollection of this
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How E-Book Readers Measure Up

As an avid reader, my shelves are full of books, most of them read, some unread. Many regular staples in the print industry—magazines, newspapers—have gone online with positive results. The newest thing to hit plain old paperback books is the e-book reader. I remember reading about these devices a few years back, and they continue to intrigue me. While holding a book is a favorite pastime for many, some have come to embrace the sleek and inviting e-book reader that may hold their entire library of favorite books. There are two popular e-book readers out there: the Amazon Kindle 2
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Nintendo Reigns Supreme in the Gaming World

Research has shown that gaming has increased in popularity in recent years, especially with this down economy. I received a Nintendo Wii for Christmas last year, and I absolutely love it. I must admit I am a little biased. I have always preferred Nintendo over other gaming consoles, mostly for ease of use and game options (hello, Mario). The way I see it, buying a Wii pays for itself over time, since it can bring people of all ages together for some good, clean fun. Instead of going out and spending money at the movies or going to the mall,
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Marketing in "The Greater Depression"

First off, I do not claim to be an economist, but in my role as CEO, I pay close attention to a variety of market dynamics. Everyone has varying opinions, but I feel the United States has just entered a depression for a number of reasons and I feel it is not going to get better anytime soon. One thing that everyone can agree on is that it will be a tough year for a lot of people and businesses. In the realm of marketing and advertising, budgets are being slashed but a need exists for companies to continue to
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Publishers Clearing House – Online?

We all remember the commercials – some unsuspecting lady in her pajamas answers the door and screams loudly. Ed Mac Mahon is there. She is then presented with that large white check, and we are all led to believe that it can happen to us. In the past, Publishers Clearing House used direct mail to reach its audiences, as well as TV ads.  Now the company has established an online presence to gain a larger audience, mostly of the younger crowd. This move shows PCH hopes to capture the attention and the wallets of young consumers, which make up the
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