Being Selfish is Anti-SOCIAL

That’s right, if you’re one of those self-involved individuals that believes the world is all about you and only you, then social media and this blog post is a waste of your time. This post is about how to approach the social media channel with the right intentions. To participate in this channel, you can’t be selfish. You have to have a desire to give as a major tenet in social media is sharing. Establishing human connections is a primary driver for people to become actively involved in the social media landscape. But connecting is not enough, we need to
Show Me More

Modern Love Judged by the Gadget in your Pocket

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone and BlackBerry owners, non-Retrevo users, distributed across gender, age, income and location in the United States. Although a small sample was used for this survey, it showed that single people aren’t only concerned with how smart their date is, but how smart their date’s smartphone
Show Me More

An iPhone Application just to have an iPhone Application

Last Sunday my parents were leaving after visiting me and my family. They were heading back to Switzerland after a 3 months stay in california due to our 3 month old addition to the family, my proud little baby girl, Kirra. After I read that Switzerland, and the rest of Europe were getting hit by one snow storm after another, and some major airports had to re-route flights, I downloaded the new iPhone Application for SWISS AIRLINES . I figured having this application on my iPhone would make it a lot easier for me to check flights, since we almost
Show Me More

It's 2010 and it's Game On! Interactive vs. Traditional

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency. I’m being over-dramatic here but the battle is real and it’s becoming more apparent. Obviously I am going to be biased but don’t trust my opinion on why interactive agencies can outperform traditional. Let’s see what the latest finding are. A recent Forrester survey of 100 global interactive marketers revealed that 46% of these marketers DO
Show Me More

Brand Conflicts: When Messaging does not Coincide with Reality

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store. My first reaction; what a blatant copy of the Apple store! The glass, the layout inside, the wandering employees, their version of the Genius Bar, etc. Here is a pic I shot from my iPhone (hehe) from outside the store. My second reaction was wow, they have the audacity to do it
Show Me More

Twitter Mania: It's More Than "I'm sipping coffee now"

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business. There are success stories, especially in the realm of big brands offering coupons. Besides every tenth person you meet claiming to offer social media services (that’s more madness than mania), I would like to demonstrate the mania by the crop of new tools and services around this channel. Here is a list of a variety of tools
Show Me More

Extending Our Own Immersive Brand Experience

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.” Since we had an empty shell to work with, much like a blank piece of paper, we started from scratch. We worked with our architect
Show Me More

Benefits of Email Marketing Compared to Direct Mail

Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels. According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent. Even though email marketing outperforms direct mail in a dollar-to-dollar comparison, integrating the two channels remains an important strategy to reach the desired target with the maximum effectiveness since both are effective in allowing a corporation to send out their message to a targeted and perhaps pre-qualified audience.
Show Me More

Microsoft Launches 'Decision Engine' Bing

The $100 million advertising campaign for Microsoft’s new search engine Bing tells me that it is something special. According to Microsoft, “Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.” I bing-ed around the website and found some helpful features: •    Bing xRank chronicles the most popular searches by category, including celebrities, musicians and bloggers •    Bing Translator lets users translate text and web pages •    Bing Travel provides airfare and hotel reservations and predicts the
Show Me More

Traditional vs. Interactive Marketing for Mother's Day

In the past, shopping for a Mother’s Day gift involved calling a florist or going into a store and buying flowers, as well as a card. Now we have the Internet – which boasts free e-cards and websites solely dedicated to flowers, gifts, apparel, poems…and the list goes on. Since the economy is still looking dismal, Mother’s day spends were expected to drop 10% this year to $14 billion, according to the National Retail Federation. I noticed during the few weeks before Mother’s Day this year that flower companies had stepped up their marketing efforts with both traditional and interactive
Show Me More