Customers at the Core

For any brand to be successful, they need to place customers first. They need to place customer needs and desires above their own needs and desires. This post provides tips as to how brands can approach their customer experience strategy.
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How to Approach Content Development and Copywriting From a UX Perspective

Sometimes the best website user experiences are derived when the user goals are curated from a content strategy prior to writing actual content since the focus is on accessing information and engaging with it. This form of curation via the information architecture for site structure and user experience screen schematics can also be used for the content writing process as an outline that’s specific to the website. It ensures that the website isn’t retro-fitted to copy that is written in a manner that’s best suited for print – as in a linear process. HOW USER EXPERIENCE INFLUENCES BRAND STORYTELLING Creating
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Is Your Brand In Their Hand?

As people, we are mobile. It is part of our nature. We are always on the go and because of this, the shift to access information, connect with friends and interact with brands has gone mobile. Brands that ignore the mobile shift — those that don’t create engaging and valuable customer experiences incorporating mobile — will risk losing loyal customers and building relationships with new customers. Face The Facts More than 26% of global search traffic is being performed via mobile devices and that percentage increases year over year Today, nearly 40% of daily media consumption happens on a mobile
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10 Tips To Make Google Go Gaga Over Your Brand

The most adored brands are most often the ones that go out of their way to create engaging customer experiences. Think Oakley, IBM and Hyundai. These are just a few brands that are always thinking of ways to provide more value to customers and potential customers. These brands are constantly striving to create new, unique forms of content to meet and exceed the desires of their fans and they know how to effectively integrate their marketing efforts to guide customers to this content. Another added bonus of creating valuable content and strategically driving people to that content? Search engines like
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