Category Archives: Video

Contextual Videos Create Unique Customer Experiences

With video consumption rates on the rise, more and more brands are experimenting with video — seeing what works when it comes to online video advertising and getting creative in the ways in which they use video to create a more personalized customer experience. Something that has caught my attention recently is the idea of Contextual Videos — videos created based on customer profiles, situational data and historical browsing data. Creating these contextual videos may take a little more effort and budget, but bottom line, these types of campaigns are seriously targeted and drive significant return when done well. Let’s
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Survey Says: More Online Video

At our recent 2012 Integrated Marketing Forum, the findings of our marketing survey were presented and there was one thing that stood out to me. One of the top marketing priorities for 2013 is online video. Now, online video is a pretty broad when it comes to overall marketing strategy. When it comes to developing online video, the specifics of the video content, format and length all depend on where the video is displayed and the audience you are targeting. Are you interested in producing a video infographic, video mashup, product demo, corporate branding video, video tutorial, online video advertisement?
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Video & Motion Graphics Production on a Budget

Video and Motion Graphics have really taken off. We all know that video can engage your customers in a much more personal way and can tell a story in a visually appealing format. As online video becomes a more important component in any effective online brand experience, we have ramped up our production capabilities to meet the demand. At our Irvine location, we have our own stage, lights, HD video camera and audio equipment. Depending on the scale of the project, we can also film offsite at larger studios or come directly to the client. In contrast to popular belief,
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Compelling Content Cultivates Connectivity

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank being based on the blog’s influence within its subject area. With more than 500,000 monthly page views and more than 80,000 newsletter subscribers, Stelzner is definitely doing something right and I had the privilege to tap into his brain and benefit from his insight/learnings. Stelzner’s new book, Launch, is packed
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Making Video Work for You

Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. If you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it. 1. Clearly define your idea. What story do you want to tell? Are you informing, persuading, training? What do you want to achieve and what should
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