Category Archives: Social

#SMMW13 Key Influencers Share Their Top Social Marketing Tips

More than 1,100 marketing professionals crowded the conference rooms at Social Media Marketing World which kicked off on Monday, April 8, 2013. Attendees traveled from around the globe (I had the privilege of helping checkin and met people from Pakistan, Turkey, Australia, Spain and pretty much all the states) to come to San Diego to hear what the top marketing and social media strategists had to share around topics including (but definitely not limited to): How to optimize your social channels for lead generation How to create customers for life by informing more and promoting less Content marketing secrets to
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Instagram is the New Facebook

#instagramisthenewfacebook Props to Facebook for purchasing Instagram because now while many are experiencing Facebook fatigue, Instagram is blowing up. Recently, I too decided to take a Facebook hiatus and have replaced the gapping hole left in my heart with Instagram. I was tired of filtering through ads and promoted page posts on Facebook and have since found a new friend in Instagram’s simplicity. Apparently, I am not alone. In just a little more than three years since its initial launch in October 2010, Instagram has grown to 100 million monthly active users (another reason Facebook bought the company). Now that
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Pinterest: Cute as a Button

Hosting a baby shower or birthday party is similar to developing a creative campaign. Throughout all touch points, the theme must be well integrated for an effective experience. The invitation is the first touch point with your audience and sets the tone for the entire party. Then the experience continues once your audience is at the party, engaging with the food, decorations, games and overall atmosphere. And finally, the post experience occurs when they receive the thank you card. As a marketer, it’s critical that I throw amazing parties that become effective experiences for my audiences. After all, I need
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Social Bowl XLVII

During the Super Bowl, while pacing the room and biting my nails (I grew up in the Bay Area and am and remain a HUGE 49er fan), I found myself taking in more than a great game between two determined teams, but an intense game of wit and strategy in terms of engagement via the brands that advertised during the Super Bowl. No matter how large these advertisers are, $4 million for a :30 second spot is pretty substantial for a small piece of air time. When dropping this kind of cash, brands need to leverage any and all opportunities
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Social Monitoring Reveals HUGE Opportunities

By now, most brands are active within relevant social marketing channels. And they should be. Social marketing offers brands another means to connect and engage with their current customers and reach potential customers and new partners. Social marketing offers brands the ability to showcase their culture — the lifestyle behind the brand — and offer resources, special offers, contests, and content beyond what can be found on their website. But there is more than just posting and sharing when it comes to social marketing. The real opportunities lie in listening. When brands effectively monitor brand mentions, relevant keywords/search terms and
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Content Sharing Checklist

So you have spent the time to create valuable, relevant content that your target audiences will go nuts over. Congratulations…the initial production of content can be the most challenging part. It’s kinda like making a commitment to go to the gym. Getting there is the hardest part, but once you’re there you feel a great sense of accomplishment. Now that you have the content, what steps can you take to promote your content? What can you do to share this content with those most interested and generate new leads? There are many things you can do. Here is a checklist
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Keys to Building an Effective Engagement Strategy

By now, we should all be aware that one-way communication is a thing of the past. Marketing today is more about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. So, how do brands build effective engagement strategies and where should they begin? In this rapidly changing media and marketing environment, there are numerous opportunities for brands to position themselves and engage with their target audiences. Ultimately brands are looking to create “the total experience” across all platforms and mediums. But, before
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Pinterest Can Help Save Your Marriage Or Plan Your Next Wedding

To say that many are talking about the newest social bookmarking site would be an understatement. While Pinterest is not new to the social sharing game (launched more than a year ago), in just the past few months it seems like this site has become an obsession – or time warp – for many. For myself, I try to avoid going on Pinterest as much as possible because I can literally waste hours pinning my perfect home, recipes I will never actually try, party ideas for the party I will probably never plan, and hair styles I will never attempt.
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2012 Digital Marketing Forecast

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here is what I am envisioning… •    The Internet will blow up, causing a global cataclysm of epic proportions. •    People’s lack of Internet access will cause them to mutate into zombies that raid strip malls and consume everything in sight. •    Aliens will come to our rescue, hooking our planet into the galactic Internet. •    The aliens — with their galactic net — will turn
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