Category Archives: Mobile

How to Approach Content Development and Copywriting From a UX Perspective

Sometimes the best website user experiences are derived when the user goals are curated from a content strategy prior to writing actual content since the focus is on accessing information and engaging with it. This form of curation via the information architecture for site structure and user experience screen schematics can also be used for the content writing process as an outline that’s specific to the website. It ensures that the website isn’t retro-fitted to copy that is written in a manner that’s best suited for print – as in a linear process. HOW USER EXPERIENCE INFLUENCES BRAND STORYTELLING Creating
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Is Your Brand In Their Hand?

As people, we are mobile. It is part of our nature. We are always on the go and because of this, the shift to access information, connect with friends and interact with brands has gone mobile. Brands that ignore the mobile shift — those that don’t create engaging and valuable customer experiences incorporating mobile — will risk losing loyal customers and building relationships with new customers. Face The Facts More than 26% of global search traffic is being performed via mobile devices and that percentage increases year over year Today, nearly 40% of daily media consumption happens on a mobile
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What's On The iPhone of a Chief Creative Officer?

You can learn a lot about a person from their iPhone wallpaper and the apps that they use most often. Like an additional appendage, most of us are constantly attached to our smartphones, going into a state of hysteria should we leave the house without it. Our Chief Creative Officer is no different. Hannes Meyer never goes into a meeting without his iPhone 5 (unless he has a meeting with some big surf — then he favors his GoPro and being alone with his thoughts). Here’s a look at the top 5 mobile apps Hannes uses on an almost daily
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Kristop's Top 5 Mobile Optimized Websites

Target target.com Target’s new online brand presence really changed in 2012, they released some great apps and completed a rebuild of their website and made it responsive. They simplified their brand and created a really good mobile experience. They simplified their UI, mixing large bold typography, great product photography and elegant javascript effects (check out the wedding registry section on the desktop site). Microsoft microsoft.com Microsoft launched a great responsive website in November. It’s fully responsive from desktop to mobile and the clean, simple user interface is appealing to the eye and propels Microsoft leaps and bounds over the competition
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How to Determine The Best Mobile Strategy For Your Website: Responsive Design vs. Custom Mobile Site

Do you want your mobile site to operate separately from your current website? If you’re starting from scratch, wouldn’t it be more efficient to build a site that could act as both a mobile and desktop site? Maybe your current site could be retrofitted to be more mobile friendly? One notion is that projected ROI should dictate the approach to cross-device design. However, I can think of many scenarios in which there may be a business case for a separate approach to mobile. Let’s take a look at some of these cases… If you’re starting with an existing site featuring
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Throw a Little SMS in the Mix

According to a study conducted by the Pew Research Center’s Internet & American Life Project: How American’s Use Text Messaging , more than 86% of adults own mobile phones with more than three-quarters of them (77%) sending and receiving text messages. Communicating via text has become second nature these days. Everyone is text happy. And while the 18-24 year old demographic sends and receives the greatest number of text messages, the usage rates among 25-55 year olds is ever growing. Many more people are on the go and constantly connected to mobile devices to stay in touch and access information.
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