Category Archives: Design

How to Approach Content Development and Copywriting From a UX Perspective

Sometimes the best website user experiences are derived when the user goals are curated from a content strategy prior to writing actual content since the focus is on accessing information and engaging with it. This form of curation via the information architecture for site structure and user experience screen schematics can also be used for the content writing process as an outline that’s specific to the website. It ensures that the website isn’t retro-fitted to copy that is written in a manner that’s best suited for print – as in a linear process. HOW USER EXPERIENCE INFLUENCES BRAND STORYTELLING Creating
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If Content is King, Why is it Still an Afterthought for Many Brands?

While it’s often said that content is king, it’s generally treated like an archduke — significant for sure, but not paparazzi-worthy. Typically, a great deal of thought goes into the layout, look and feel of a website (as it should), while its content remains an afterthought — a component to be shoehorned in once the architecture is approved. Not only is this odd, it’s exactly backward. After all, the ultimate reason current and prospective customers visit a website is to gather information (content) on a company, product or service. What your company has to say (or not say) is vital.
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Can't Program Me Love

Are you in a strange, long-distance relationship with your website? Are you up late at night because your tech support is in a different time zone? Maybe the human-web relationship is not your thing. Maybe, Man and Website are just not meant to be. It’s too rough, too tough. I feel you. But, have you ever considered enriching your UX? No, it’s not a new kind of diet. It’s UX — user experience. All websites have one form of UX or another. Whether it’s UX for a site about food trucks or a website with copious amounts of cat videos — every
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Good Design Takes On a New Focus

If you’ve ever shopped around for glasses, you might find yourself with many options, but limited prices to work with. Even if you do find the perfect frames, the prices are so high you begin to wonder: Should I get the latest iPhone, instead? I mean with the iPhone your vision is seriously enhanced — providing you with a much broader vision of what’s happening via Facebook or Instagram rather than relying on your not-so-perfect eyesight. Lucky for you, Warby Parker presents this entire process through a different lens and fashionably. Imagine having a glasses store right at your doorstep.
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Does Your Website Have a Power-Seat Option?

It’s post Thanksgiving, and many of us are now awakening from our self-inflicted food comas. While the world ate their stuffed turkey and glazed ham, I spent most of my Thanksgiving meal discussing websites and I’m not ashamed of it. Of course, I wasn’t the one to start the conversation; rather, my uncle was interested in creating a website for his business. Without giving away all the trade secrets (specifics on: HTML, CSS, Javascript, PHP, etc.), I explained to my uncle that selecting or choosing the features for your website is very similar to buying a car. There are different
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Kristop's Top 5 Mobile Optimized Websites

Target target.com Target’s new online brand presence really changed in 2012, they released some great apps and completed a rebuild of their website and made it responsive. They simplified their brand and created a really good mobile experience. They simplified their UI, mixing large bold typography, great product photography and elegant javascript effects (check out the wedding registry section on the desktop site). Microsoft microsoft.com Microsoft launched a great responsive website in November. It’s fully responsive from desktop to mobile and the clean, simple user interface is appealing to the eye and propels Microsoft leaps and bounds over the competition
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