Category Archives: Customer Experience

This Little Pig Launched His Own Green-Living Site

We all know the story of The Three Little Pigs , but do we know how this classic children’s story can help us develop our own brand stories or design a creative content marketing strategy? At our recent 2013 Integrated Marketing Forum, Dr. Pamela Rutledge, Director of the Media Psychology Research Center , used the example of The Three Little Pigs to show how brands can create more emotional bonds with customers/fans by expanding the brand’s story and providing more value to their target audiences. Dr. Rutledge coined the idea of giving a brand story more legs as Transmedia Storytelling:
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Kristop's Top 5 Mobile Optimized Websites

Target target.com Target’s new online brand presence really changed in 2012, they released some great apps and completed a rebuild of their website and made it responsive. They simplified their brand and created a really good mobile experience. They simplified their UI, mixing large bold typography, great product photography and elegant javascript effects (check out the wedding registry section on the desktop site). Microsoft microsoft.com Microsoft launched a great responsive website in November. It’s fully responsive from desktop to mobile and the clean, simple user interface is appealing to the eye and propels Microsoft leaps and bounds over the competition
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What's The Fuss About Integrated Marketing?

Integrated Marketing. A seemingly esoteric term as many marketers are trying to navigate this landscape. What does it mean? How does it work? Why even care? Over the past couple of years, this term has been steadily rising in popularity. Is it just a fad or a long-lasting trend? Really, what’s all the fuss about? Let’s define Integrated Marketing Communications (IMC) using our handy resource, Wikipedia: “defined as a customer-centric, data-driven method of communicating with customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes
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Marketing Mother's Day - An Effective Integrated Online Campaign

Mother’s Day may be a “Hallmark Holiday,” but we all feed into it one way or another. Let’s face it, everyone has a mother figure in their life whether we consider that woman to be a birth mom, a step mom, an adopted mom, an aunt, grandma or influential friend. There’s usually a special woman on Mother’s Day that deserves to be recognized. Knowing this, brands can leverage online campaigns around Mother’s Day to offer a special gift or incentive with mom in mind, targeting moms themselves and their loved ones. One of Rhythm Interactive’s clients, ARZU STUDIO HOPE ,
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Keys to Building an Effective Engagement Strategy

By now, we should all be aware that one-way communication is a thing of the past. Marketing today is more about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. So, how do brands build effective engagement strategies and where should they begin? In this rapidly changing media and marketing environment, there are numerous opportunities for brands to position themselves and engage with their target audiences. Ultimately brands are looking to create “the total experience” across all platforms and mediums. But, before
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