All posts by Peter Bohenek, Rhythm President

Benefits of Email Marketing Compared to Direct Mail

Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels. According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent. Even though email marketing outperforms direct mail in a dollar-to-dollar comparison, integrating the two channels remains an important strategy to reach the desired target with the maximum effectiveness since both are effective in allowing a corporation to send out their message to a targeted and perhaps pre-qualified audience.
Show Me More

Microsoft Launches 'Decision Engine' Bing

The $100 million advertising campaign for Microsoft’s new search engine Bing tells me that it is something special. According to Microsoft, “Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.” I bing-ed around the website and found some helpful features: •    Bing xRank chronicles the most popular searches by category, including celebrities, musicians and bloggers •    Bing Translator lets users translate text and web pages •    Bing Travel provides airfare and hotel reservations and predicts the
Show Me More

Traditional vs. Interactive Marketing for Mother's Day

In the past, shopping for a Mother’s Day gift involved calling a florist or going into a store and buying flowers, as well as a card. Now we have the Internet – which boasts free e-cards and websites solely dedicated to flowers, gifts, apparel, poems…and the list goes on. Since the economy is still looking dismal, Mother’s day spends were expected to drop 10% this year to $14 billion, according to the National Retail Federation. I noticed during the few weeks before Mother’s Day this year that flower companies had stepped up their marketing efforts with both traditional and interactive
Show Me More

A Virtual Department Store Makeup Counter?

Many brands have made the shift to online marketing and are taking advantage of the many tools out there to connect with customers. I recently read an article about cosmetics companies using social media tools and interactive websites to reach out to consumers and help them find products that truly fit their needs. As a woman shopping for makeup, skincare and hair products that are high in quality, sometimes I see products and wonder what they could really do for ME personally.  L’Oreal Paris has created something that can help people like me who need information on new products and
Show Me More

The $25 Million Dollar Phone Number

How far will a company go to brand itself? Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate to its products in any way. In 1981, Tommy Tutone sang a song about a girl named Jenny…you know the rest. Natrient purchased the rights to 800-867-5309 for a whopping $25 million, hoping to connect with their target audiences through the recollection of this
Show Me More

How E-Book Readers Measure Up

As an avid reader, my shelves are full of books, most of them read, some unread. Many regular staples in the print industry—magazines, newspapers—have gone online with positive results. The newest thing to hit plain old paperback books is the e-book reader. I remember reading about these devices a few years back, and they continue to intrigue me. While holding a book is a favorite pastime for many, some have come to embrace the sleek and inviting e-book reader that may hold their entire library of favorite books. There are two popular e-book readers out there: the Amazon Kindle 2
Show Me More

Nintendo Reigns Supreme in the Gaming World

Research has shown that gaming has increased in popularity in recent years, especially with this down economy. I received a Nintendo Wii for Christmas last year, and I absolutely love it. I must admit I am a little biased. I have always preferred Nintendo over other gaming consoles, mostly for ease of use and game options (hello, Mario). The way I see it, buying a Wii pays for itself over time, since it can bring people of all ages together for some good, clean fun. Instead of going out and spending money at the movies or going to the mall,
Show Me More

Publishers Clearing House – Online?

We all remember the commercials – some unsuspecting lady in her pajamas answers the door and screams loudly. Ed Mac Mahon is there. She is then presented with that large white check, and we are all led to believe that it can happen to us. In the past, Publishers Clearing House used direct mail to reach its audiences, as well as TV ads.  Now the company has established an online presence to gain a larger audience, mostly of the younger crowd. This move shows PCH hopes to capture the attention and the wallets of young consumers, which make up the
Show Me More