All posts by Peter Bohenek, Rhythm President

Does Content Marketing Really Drive Business?

Content is king. Everyone seems to agree with this, but how do you achieve business goals through content? Many companies struggle with this and are often unable to deliver on this objective. To make it happen there must be a strategic approach to content production and delivery, and there must be a certain level of dedication to the effort as content marketing is a marathon, not a sprint. I think it’s important that marketers understand the basic, fundamental steps of developing and deploying a solid content marketing strategy as follows. What are your goals? More often than not, marketers want
Show Me More

Custom Landing Pages: Critical Component to Lead Generation

To be successful at online lead generation, you’ve got to leverage custom landing pages as part of your strategy. The reason is simple: custom landing pages provide specific support to marketing efforts that help prospects take important next steps to engage with your organization. A typical scenario that supports this concept is as follows: An email that has an offer message is sent to an opt-in prospect list A prospect receives the email and opens it The prospect finds the offer message compelling and wants to learn more The prospect clicks on a link in the email that promises to
Show Me More

Top 10 Signs That You May Need a New Website

Top 10 Signs That You May Need a New Website Gone are the days of Netscape and Internet Explorer ain’t the only browser. If your website has a small footnote letting people know your site was built to be viewed in IE 6 – you may want to look at upgrading. Your website must be designed and tested for many different browsers including IE, Chrome, Firefox, Safari. You still think you need Flash to hang with the cool kids. Not anymore. Since Apple broke up with Flash, it may be time to start incorporating HTML5. Your idea of mixing in
Show Me More

Offshoring Digital Application Development is a Bad Idea

The first time I recall learning about sending digital work offshore was in 2002. It probably had been going on for a while before that, but that’s about the time it came across my desk. At first, I was intrigued at the implied upside of offshoring work – getting design and development done at a fraction of the cost otherwise incurred here in the States. Out of shear curiosity, we decided to give it a shot and outsourced a large e-commerce project. The offshore firm was represented by a friendly gentleman who seemed very knowledgeable and there were no apparent
Show Me More

The Top 10 On-Page Search Engine Optimization Tips

We’ve been interviewing candidates for an On-Page Search Engine Optimization (SEO) Specialist position and I’m shocked at how many posers there are out there. So far I’ve spoken to several individuals and met with a handful of individuals who replied to the job posting. Out of approximately 10 people, only one seemed remotely qualified for the position. Yet each of them claimed to have expert -level capabilities. After my last interview, I felt compelled to write a blog about the 10 best tips for on-page SEO with the hope that those seeking SEO services won’t be fooled by posers. Top
Show Me More

It's Good To Have The Blues

While preparing for an all-day wireframe presentation, a client asked us to take the PACE (Personality, Attitude & Career Enhancement) test and suggested we share our “colors” prior to the meeting. Since we expected eight attendees, it was helpful to know who the Red, Blue, Green and Yellow folks were in the room so we could better analyze and understand everyone’s comments, feedback and suggestions relative to the client’s expectations around their new website features and functionality. Having a good balance of colors in the room would allow us to be more productive and understand why someone was commenting on
Show Me More

Is The Keyword Meta Tag Important to SEO Rankings?

Is the keyword meta tag important to achieve desired SEO rankings? This is not an easy question to answer as it’s not clear how search engines utilize the tag. Several years ago the tag was highly relevant and when used properly played a critical role in website page rankings. However, over time search engines have devalued the tag as black-hat tactics such as keyword stuffing made the tag less reliable. This ultimately led search engines to place much less emphasis on the tag. Does this mean the tag is useless and offers no benefit? The fact of the matter is no
Show Me More

Giving Thanks

It’s Thanksgiving this week, which is one of my favorite holidays.  It’s truly an American holiday, founded here in North America by Native Americans, focused on all the good things in life: family, friends, eating, relaxing and football. This year I’ll be doing all the cooking as the celebration will be hosted at my home.  I’m looking forward to it! In the midst of all the shopping, prepping, inviting and organizing, I find myself thinking about the true meaning of Thanksgiving and realize that the underlying principle of being thankful is sometimes lost in the shuffle. This year especially, I
Show Me More

Staying "Au Courant"

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on
Show Me More

Modern Love Judged by the Gadget in your Pocket

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone and BlackBerry owners, non-Retrevo users, distributed across gender, age, income and location in the United States. Although a small sample was used for this survey, it showed that single people aren’t only concerned with how smart their date is, but how smart their date’s smartphone
Show Me More