All posts by Kristin Bush, Marketing & Communications Director

Is Your Brand In Their Hand?

As people, we are mobile. It is part of our nature. We are always on the go and because of this, the shift to access information, connect with friends and interact with brands has gone mobile. Brands that ignore the mobile shift — those that don’t create engaging and valuable customer experiences incorporating mobile — will risk losing loyal customers and building relationships with new customers. Face The Facts More than 26% of global search traffic is being performed via mobile devices and that percentage increases year over year Today, nearly 40% of daily media consumption happens on a mobile
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10 Tips To Make Google Go Gaga Over Your Brand

The most adored brands are most often the ones that go out of their way to create engaging customer experiences. Think Oakley, IBM and Hyundai. These are just a few brands that are always thinking of ways to provide more value to customers and potential customers. These brands are constantly striving to create new, unique forms of content to meet and exceed the desires of their fans and they know how to effectively integrate their marketing efforts to guide customers to this content. Another added bonus of creating valuable content and strategically driving people to that content? Search engines like
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Traits to Look For in a Digital Marketing Agency Partner

For both brands and agencies alike, the agency selection process can be very similar to dating. Both parties head in with a little apprehension, feeling things out to make sure there’s a real chemistry before getting too serious. And for good reason. There’s a lot at stake. When a brand says "I do" to an agency, they are not only relying on that agency to deliver upon their promises, but trusting that partner to uphold their brand identity and value. In our 18 years of service, we have been on many dates with many different clients and on more than
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Another Reason To Go Digital

Seriously, the USPS is again raising the price of stamps ? Is this the agency’s attempt to offset their losses and try to win back the hearts of the more traditional letter writers? This rate increase is only going to make things worse for the dying enterprise. I still can’t believe we have Saturday delivery. I guess I have to give the good ol’ Pony Express credit for trying to prove their relevancy in a technology-driven world. Don’t get me wrong, I enjoy getting the occasional letter from my elderly family members who are scared to death of the computer,
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This Little Pig Launched His Own Green-Living Site

We all know the story of The Three Little Pigs , but do we know how this classic children’s story can help us develop our own brand stories or design a creative content marketing strategy? At our recent 2013 Integrated Marketing Forum, Dr. Pamela Rutledge, Director of the Media Psychology Research Center , used the example of The Three Little Pigs to show how brands can create more emotional bonds with customers/fans by expanding the brand’s story and providing more value to their target audiences. Dr. Rutledge coined the idea of giving a brand story more legs as Transmedia Storytelling:
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Please, Will You Primary Me?

By now, many of us with Gmail accounts have gotten used to the new inbox tabs. Personally, it saves me some time filtering between what is really important to read and what can wait. With all the daily deals I have signed up for and all the more promotional emails I get, it was getting hard to sift through it all. Oh Google, thanks to you I feel so better organized and my stress levels reduced…you’re always putting us first, thinking of new updates that will make us need you even more. But, from the professional marketer perspective, Google has
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Google Glass: Terrifying or Kick Ass?

I will admit it…I am addicted to my iPhone. It’s like a part of me. When I am without my faithful companion, I feel lost, disconnected from the world. With my iPhone, I feel like I can access a wealth of information with a simple slide of a finger or polite request of Siri. It’s pretty amazing how far mobile technology has come in a relatively short period of time. And now, Google Glass has taken this need for connection a step further and in my opinion, this step is just a little too awkward for my liking. I mean,
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Contextual Videos Create Unique Customer Experiences

With video consumption rates on the rise, more and more brands are experimenting with video — seeing what works when it comes to online video advertising and getting creative in the ways in which they use video to create a more personalized customer experience. Something that has caught my attention recently is the idea of Contextual Videos — videos created based on customer profiles, situational data and historical browsing data. Creating these contextual videos may take a little more effort and budget, but bottom line, these types of campaigns are seriously targeted and drive significant return when done well. Let’s
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#SMMW13 Key Influencers Share Their Top Social Marketing Tips

More than 1,100 marketing professionals crowded the conference rooms at Social Media Marketing World which kicked off on Monday, April 8, 2013. Attendees traveled from around the globe (I had the privilege of helping checkin and met people from Pakistan, Turkey, Australia, Spain and pretty much all the states) to come to San Diego to hear what the top marketing and social media strategists had to share around topics including (but definitely not limited to): How to optimize your social channels for lead generation How to create customers for life by informing more and promoting less Content marketing secrets to
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It's Not About the Channels. It's About the BIG IDEA.

I recently had the pleasure of hearing Clark Kokich, the Chairman of Razorfish, speak to a room of marketing professionals about today’s age of marketing and how brands really need to DO SOMETHING to make a true impact. Ultimately his presentation surrounded the idea that we all need to rethink the way we look at marketing, customer service and sales. Here’s a little snapshot of the topics and beliefs Kokich explored. As with all brands, we all want our service or product to be considered a specialty. We may start at this end of the spectrum, but over time and
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