All posts by Craig Cooke, Rhythm CEO

It's 2010 and it's Game On! Interactive vs. Traditional

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency. I’m being over-dramatic here but the battle is real and it’s becoming more apparent. Obviously I am going to be biased but don’t trust my opinion on why interactive agencies can outperform traditional. Let’s see what the latest finding are. A recent Forrester survey of 100 global interactive marketers revealed that 46% of these marketers DO
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Brand Conflicts: When Messaging does not Coincide with Reality

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store. My first reaction; what a blatant copy of the Apple store! The glass, the layout inside, the wandering employees, their version of the Genius Bar, etc. Here is a pic I shot from my iPhone (hehe) from outside the store. My second reaction was wow, they have the audacity to do it
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Twitter Mania: It's More Than "I'm sipping coffee now"

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business. There are success stories, especially in the realm of big brands offering coupons. Besides every tenth person you meet claiming to offer social media services (that’s more madness than mania), I would like to demonstrate the mania by the crop of new tools and services around this channel. Here is a list of a variety of tools
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Extending Our Own Immersive Brand Experience

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.” Since we had an empty shell to work with, much like a blank piece of paper, we started from scratch. We worked with our architect
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Making Video Work for You

Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. If you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it. 1. Clearly define your idea. What story do you want to tell? Are you informing, persuading, training? What do you want to achieve and what should
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Marketing in "The Greater Depression"

First off, I do not claim to be an economist, but in my role as CEO, I pay close attention to a variety of market dynamics. Everyone has varying opinions, but I feel the United States has just entered a depression for a number of reasons and I feel it is not going to get better anytime soon. One thing that everyone can agree on is that it will be a tough year for a lot of people and businesses. In the realm of marketing and advertising, budgets are being slashed but a need exists for companies to continue to
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