All posts by Craig Cooke, Rhythm CEO

What's The Fuss About Integrated Marketing?

Integrated Marketing. A seemingly esoteric term as many marketers are trying to navigate this landscape. What does it mean? How does it work? Why even care? Over the past couple of years, this term has been steadily rising in popularity. Is it just a fad or a long-lasting trend? Really, what’s all the fuss about? Let’s define Integrated Marketing Communications (IMC) using our handy resource, Wikipedia: “defined as a customer-centric, data-driven method of communicating with customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes
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Mobile Hits a Major Milestone with Facebook Acquisition of Instagram

The first decade of the 21st century was filled with mobile advocates crying wolf saying, “This is the year for mobile!” Then, each year passed with a disappointing sigh. Then in 2007, the iPhone hit the market and the real mobile revolution started to gain traction. The iPad came on the scene in 2010 and was seen by many (including myself) as a game changer. These two devices have made the dream of ubiquitous mobile computing a reality. Recently, this mobile-driven ecosystem hit another major milestone–the acquisition of Instagram by Facebook for $1 billion. Instagram is a photo sharing app
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Is Mobile Technology Your New BFF?

As I glance across the gate terminal at John Wayne Airport, I see men, women and children of all ages actively engaging with their mobile devices – smartphones and tablets – waiting patiently till they board their flights. Regardless of whether they are traveling alone or with someone, these tech-friendly travelers are entertained by their mobile devices or “travel buddies”. The content that each user is drawn to may be different, but the focus and attention placed on these mobile devices is phenomenal as they not only engage the user, but also provide a level of security, a sense of
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What's With All the SPAM?

Is it just me or has anyone else noticed the rapid increase in junk email flooding the inbox? I’ve installed  SPAM filters to block all the typical SPAM emails that everyone makes fun of, but within the past year, I seem to be getting a ton of SPAM and it just keeps coming. I guarantee that I have not opted-in to lists to receive communication from the following: Casino Loco Panda Mesh Patch Lawsuit Center (sent via Pathcove.com – seems to a suspicious sender) Refi2day.com ZQuiet (sent via sirninfoassoc.info – another suspicious sender) AM Fast Cash Commissions Lint Lizard (sent via
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Daily Deals: To Be Or Not To Be?

We are inundated with a number of sites offering the best deals on all kinds of products, services and experiences. Groupon was the prime market mover of this model and due to their success, a number of copycats have spun their own deal-offering services. But how sustainable is this model? Will these daily deal businesses last? Are they “To Be Or Not to Be?” That is the question. First, let’s examine the business model. It’s fairly simple. Leverage technology to develop a consumer database with interest profiles. Then, communicate to this database on a daily basis the offers that are
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2012 Digital Marketing Forecast

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here is what I am envisioning… •    The Internet will blow up, causing a global cataclysm of epic proportions. •    People’s lack of Internet access will cause them to mutate into zombies that raid strip malls and consume everything in sight. •    Aliens will come to our rescue, hooking our planet into the galactic Internet. •    The aliens — with their galactic net — will turn
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To Teach is to Learn

I have always been a firm believer that we never stop learning. To close the door on education is a disservice to all. In the digital marketing arena, things are changing every day. There are new technologies to learn, new platforms to explore, and overall advancements in marketing trends that we need to stay on top of. Sometimes changes in the digital space come at a pace that can be overwhelming. When you think you just got something down, something new replaces it. When you are just getting used to a new technology or social platform, a new one pops
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Rest in Peace Steve Jobs

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries. Honestly, I really was not sure what I was going to do with my life as a young man in college. Typical. But my introduction to graphic design and multimedia software on the Mac inspired me to delve deeper into the world of computing and how it could be used
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Location, Location, Location!

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location. Four Square is one of the more popular mobile apps that allows people to “check-in” to businesses, mingle with friends, make new friends and possibly get some good deals. But before you could say Rich Internet App three times, we have the big guys, Facebook and Google jumping on the bandwagon with their services. Both use the term “Places” as in Facebook Places and Google Places. So
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Being Selfish is Anti-SOCIAL

That’s right, if you’re one of those self-involved individuals that believes the world is all about you and only you, then social media and this blog post is a waste of your time. This post is about how to approach the social media channel with the right intentions. To participate in this channel, you can’t be selfish. You have to have a desire to give as a major tenet in social media is sharing. Establishing human connections is a primary driver for people to become actively involved in the social media landscape. But connecting is not enough, we need to
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