All posts by Craig Cooke, Rhythm CEO

Highlights from 2014 CES

It‘s been a while since I’ve had an opportunity to attend the Consumer Electronics Show (CES) in Las Vegas. This year, I forced myself out of the office and walked the conference floor to see the latest and greatest in consumer electronics and technology. What a show! I’ve listed a number of highlights below to share my thoughts and opinions on what’s coming for the future and a couple of personal favorites. 3D Printing I saw at least a dozen companies exhibiting their 3D technology at the show. From big, high-end physical setups to cloud-based services to brands that desire
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If Content is King, Why is it Still an Afterthought for Many Brands?

While it’s often said that content is king, it’s generally treated like an archduke — significant for sure, but not paparazzi-worthy. Typically, a great deal of thought goes into the layout, look and feel of a website (as it should), while its content remains an afterthought — a component to be shoehorned in once the architecture is approved. Not only is this odd, it’s exactly backward. After all, the ultimate reason current and prospective customers visit a website is to gather information (content) on a company, product or service. What your company has to say (or not say) is vital.
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Who's Invited to Your Party? Defining User Personas May Help.

In my previous employment, one of my responsibilities was planning and marketing grand opening events for new home neighborhoods. The homebuilder would want us to throw VIP events for those on the neighborhood waiting lists, unveiling the new model homes for pre-sale opportunities — yes, you guessed it, this was in the early 2000s during the home-building boom. There was a lot of hard work and preparation that went into coordinating these events; defining the theme, hiring entertainment, determining the food, designing invitations, etc. All this planning only proves successful if you target the right people — your desired audience.
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Instagram is the New Facebook

#instagramisthenewfacebook Props to Facebook for purchasing Instagram because now while many are experiencing Facebook fatigue, Instagram is blowing up. Recently, I too decided to take a Facebook hiatus and have replaced the gapping hole left in my heart with Instagram. I was tired of filtering through ads and promoted page posts on Facebook and have since found a new friend in Instagram’s simplicity. Apparently, I am not alone. In just a little more than three years since its initial launch in October 2010, Instagram has grown to 100 million monthly active users (another reason Facebook bought the company). Now that
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Marketing Predictions for the Future

It’s 2013 and the world didn’t blow up! Here are some real predictions for the future. We made it past 12/21/12. It’s a new year and we’re back at it, pushing pixels around, generating massive amounts of code and overheating our brains with new strategies. Even though the world didn’t blow up, digital marketing is on fire! Here are some marketing predictions and things to watch for in 2013. Responsive Design. As site traffic from mobile devices continues to skyrocket, there will be a mad dash to update websites in order to provide a good user experience for tablet and
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Can Digital Tactics Sometimes Go Too Far?

Is this something to smile about? Beam Toothbrush recently developed an app that allows users to track their dental hygiene habits online. Although clever, does the average person really need to spend $50 on a manual toothbrush that collects data on how many times per day you brush, tracks when you last brushed, and encourages users to email their dentists the results? While you may at first grin at the idea of this new, intriguing technology with all its features and functionality, is this really just a digital marketing tactic gone too far? Are marketers and brands like Beam really
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Big Announcement: 2012 Integrated Marketing Forum

The team over here at Rhythm Interactive has been hard at work planning the 2012 Integrated Marketing Forum on Nov. 1, 2012, at the Chuck Jones Center for Creativity in Costa Mesa. The growing buzz around the event has us very excited and we are anticipating to draw about 200 attendees. Our event sponsors include our technology partner, ExactTarget as well as Churm Media (publisher of OC METRO), OC Marketing Analytics, OC Ad Federation and OC American Marketing Association. In addition, we have marketing professionals from such brands as Targus USA and Toyota Material Handling U.S.A, Inc. sitting on our panel.
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Are you on your Best SEO Behavior?

SEO. Who knew these three letters could be so valuable to your business? These three letters make up the acronym for Search Engine Optimization, the process of improving the ranking of a web site in internet search results, according to Wikipedia. When developing any marketing plan, SEO is considered an important component and should include a strong strategy behind it. At Rhythm we help our clients rank at the top of search engines by working together collaboratively to ensure we are all on our best SEO behavior. Here are some helpful tips, terms and stats to help get you started.
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