What's On The iPhone of a Chief Creative Officer?

You can learn a lot about a person from their iPhone wallpaper and the apps that they use most often. Like an additional appendage, most of us are constantly attached to our smartphones, going into a state of hysteria should we leave the house without it. Our Chief Creative Officer is no different. Hannes Meyer never goes into a meeting without his iPhone 5 (unless he has a meeting with some big surf — then he favors his GoPro and being alone with his thoughts). Here’s a look at the top 5 mobile apps Hannes uses on an almost daily
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#SMMW13 Key Influencers Share Their Top Social Marketing Tips

More than 1,100 marketing professionals crowded the conference rooms at Social Media Marketing World which kicked off on Monday, April 8, 2013. Attendees traveled from around the globe (I had the privilege of helping checkin and met people from Pakistan, Turkey, Australia, Spain and pretty much all the states) to come to San Diego to hear what the top marketing and social media strategists had to share around topics including (but definitely not limited to): How to optimize your social channels for lead generation How to create customers for life by informing more and promoting less Content marketing secrets to
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It's Not About the Channels. It's About the BIG IDEA.

I recently had the pleasure of hearing Clark Kokich, the Chairman of Razorfish, speak to a room of marketing professionals about today’s age of marketing and how brands really need to DO SOMETHING to make a true impact. Ultimately his presentation surrounded the idea that we all need to rethink the way we look at marketing, customer service and sales. Here’s a little snapshot of the topics and beliefs Kokich explored. As with all brands, we all want our service or product to be considered a specialty. We may start at this end of the spectrum, but over time and
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Instagram is the New Facebook

#instagramisthenewfacebook Props to Facebook for purchasing Instagram because now while many are experiencing Facebook fatigue, Instagram is blowing up. Recently, I too decided to take a Facebook hiatus and have replaced the gapping hole left in my heart with Instagram. I was tired of filtering through ads and promoted page posts on Facebook and have since found a new friend in Instagram’s simplicity. Apparently, I am not alone. In just a little more than three years since its initial launch in October 2010, Instagram has grown to 100 million monthly active users (another reason Facebook bought the company). Now that
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Pinterest: Cute as a Button

Hosting a baby shower or birthday party is similar to developing a creative campaign. Throughout all touch points, the theme must be well integrated for an effective experience. The invitation is the first touch point with your audience and sets the tone for the entire party. Then the experience continues once your audience is at the party, engaging with the food, decorations, games and overall atmosphere. And finally, the post experience occurs when they receive the thank you card. As a marketer, it’s critical that I throw amazing parties that become effective experiences for my audiences. After all, I need
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Social Bowl XLVII

During the Super Bowl, while pacing the room and biting my nails (I grew up in the Bay Area and am and remain a HUGE 49er fan), I found myself taking in more than a great game between two determined teams, but an intense game of wit and strategy in terms of engagement via the brands that advertised during the Super Bowl. No matter how large these advertisers are, $4 million for a :30 second spot is pretty substantial for a small piece of air time. When dropping this kind of cash, brands need to leverage any and all opportunities
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Good Design Takes On a New Focus

If you’ve ever shopped around for glasses, you might find yourself with many options, but limited prices to work with. Even if you do find the perfect frames, the prices are so high you begin to wonder: Should I get the latest iPhone, instead? I mean with the iPhone your vision is seriously enhanced — providing you with a much broader vision of what’s happening via Facebook or Instagram rather than relying on your not-so-perfect eyesight. Lucky for you, Warby Parker presents this entire process through a different lens and fashionably. Imagine having a glasses store right at your doorstep.
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Marketing Predictions for the Future

It’s 2013 and the world didn’t blow up! Here are some real predictions for the future. We made it past 12/21/12. It’s a new year and we’re back at it, pushing pixels around, generating massive amounts of code and overheating our brains with new strategies. Even though the world didn’t blow up, digital marketing is on fire! Here are some marketing predictions and things to watch for in 2013. Responsive Design. As site traffic from mobile devices continues to skyrocket, there will be a mad dash to update websites in order to provide a good user experience for tablet and
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