Contextual Videos Create Unique Customer Experiences

With video consumption rates on the rise, more and more brands are experimenting with video — seeing what works when it comes to online video advertising and getting creative in the ways in which they use video to create a more personalized customer experience. Something that has caught my attention recently is the idea of Contextual Videos — videos created based on customer profiles, situational data and historical browsing data. Creating these contextual videos may take a little more effort and budget, but bottom line, these types of campaigns are seriously targeted and drive significant return when done well. Let’s
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