#SMMW13 Key Influencers Share Their Top Social Marketing Tips

More than 1,100 marketing professionals crowded the conference rooms at Social Media Marketing World which kicked off on Monday, April 8, 2013. Attendees traveled from around the globe (I had the privilege of helping checkin and met people from Pakistan, Turkey, Australia, Spain and pretty much all the states) to come to San Diego to hear what the top marketing and social media strategists had to share around topics including (but definitely not limited to): How to optimize your social channels for lead generation How to create customers for life by informing more and promoting less Content marketing secrets to
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It's Not About the Channels. It's About the BIG IDEA.

I recently had the pleasure of hearing Clark Kokich, the Chairman of Razorfish, speak to a room of marketing professionals about today’s age of marketing and how brands really need to DO SOMETHING to make a true impact. Ultimately his presentation surrounded the idea that we all need to rethink the way we look at marketing, customer service and sales. Here’s a little snapshot of the topics and beliefs Kokich explored. As with all brands, we all want our service or product to be considered a specialty. We may start at this end of the spectrum, but over time and
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