Pinterest: Cute as a Button

Hosting a baby shower or birthday party is similar to developing a creative campaign. Throughout all touch points, the theme must be well integrated for an effective experience. The invitation is the first touch point with your audience and sets the tone for the entire party. Then the experience continues once your audience is at the party, engaging with the food, decorations, games and overall atmosphere. And finally, the post experience occurs when they receive the thank you card. As a marketer, it’s critical that I throw amazing parties that become effective experiences for my audiences. After all, I need
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Social Bowl XLVII

During the Super Bowl, while pacing the room and biting my nails (I grew up in the Bay Area and am and remain a HUGE 49er fan), I found myself taking in more than a great game between two determined teams, but an intense game of wit and strategy in terms of engagement via the brands that advertised during the Super Bowl. No matter how large these advertisers are, $4 million for a :30 second spot is pretty substantial for a small piece of air time. When dropping this kind of cash, brands need to leverage any and all opportunities
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