Another Reason To Go Digital

Seriously, the USPS is again raising the price of stamps ? Is this the agency’s attempt to offset their losses and try to win back the hearts of the more traditional letter writers? This rate increase is only going to make things worse for the dying enterprise. I still can’t believe we have Saturday delivery. I guess I have to give the good ol’ Pony Express credit for trying to prove their relevancy in a technology-driven world. Don’t get me wrong, I enjoy getting the occasional letter from my elderly family members who are scared to death of the computer,
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This Little Pig Launched His Own Green-Living Site

We all know the story of The Three Little Pigs , but do we know how this classic children’s story can help us develop our own brand stories or design a creative content marketing strategy? At our recent 2013 Integrated Marketing Forum, Dr. Pamela Rutledge, Director of the Media Psychology Research Center , used the example of The Three Little Pigs to show how brands can create more emotional bonds with customers/fans by expanding the brand’s story and providing more value to their target audiences. Dr. Rutledge coined the idea of giving a brand story more legs as Transmedia Storytelling:
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Silverado Names Rhythm Interactive Digital Agency of Record

Silverado, based in Irvine, Calif. and specializing in assisted living, home and hospice care for dementia and alzheimer’s patients has named Rhythm Interactive its digital agency of record. Rhythm Interactive will work with Silverado to create effective brand experiences via digital channels starting with the redesign and launch of Silverado’s new website. By partnering with Rhythm Interactive, Silverado will be better suited to promote its mission and communicate its many services and resources to targeted audiences via integrated marketing efforts. Upon reviewing numerous RFPs and interviewing many different marketing agencies, Silverado was impressed with Rhythm’s demonstration of strategic thinking and
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Please, Will You Primary Me?

By now, many of us with Gmail accounts have gotten used to the new inbox tabs. Personally, it saves me some time filtering between what is really important to read and what can wait. With all the daily deals I have signed up for and all the more promotional emails I get, it was getting hard to sift through it all. Oh Google, thanks to you I feel so better organized and my stress levels reduced…you’re always putting us first, thinking of new updates that will make us need you even more. But, from the professional marketer perspective, Google has
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If Content is King, Why is it Still an Afterthought for Many Brands?

While it’s often said that content is king, it’s generally treated like an archduke — significant for sure, but not paparazzi-worthy. Typically, a great deal of thought goes into the layout, look and feel of a website (as it should), while its content remains an afterthought — a component to be shoehorned in once the architecture is approved. Not only is this odd, it’s exactly backward. After all, the ultimate reason current and prospective customers visit a website is to gather information (content) on a company, product or service. What your company has to say (or not say) is vital.
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Google Glass: Terrifying or Kick Ass?

I will admit it…I am addicted to my iPhone. It’s like a part of me. When I am without my faithful companion, I feel lost, disconnected from the world. With my iPhone, I feel like I can access a wealth of information with a simple slide of a finger or polite request of Siri. It’s pretty amazing how far mobile technology has come in a relatively short period of time. And now, Google Glass has taken this need for connection a step further and in my opinion, this step is just a little too awkward for my liking. I mean,
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Contextual Videos Create Unique Customer Experiences

With video consumption rates on the rise, more and more brands are experimenting with video — seeing what works when it comes to online video advertising and getting creative in the ways in which they use video to create a more personalized customer experience. Something that has caught my attention recently is the idea of Contextual Videos — videos created based on customer profiles, situational data and historical browsing data. Creating these contextual videos may take a little more effort and budget, but bottom line, these types of campaigns are seriously targeted and drive significant return when done well. Let’s
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Can't Program Me Love

Are you in a strange, long-distance relationship with your website? Are you up late at night because your tech support is in a different time zone? Maybe the human-web relationship is not your thing. Maybe, Man and Website are just not meant to be. It’s too rough, too tough. I feel you. But, have you ever considered enriching your UX? No, it’s not a new kind of diet. It’s UX — user experience. All websites have one form of UX or another. Whether it’s UX for a site about food trucks or a website with copious amounts of cat videos — every
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Who's Invited to Your Party? Defining User Personas May Help.

In my previous employment, one of my responsibilities was planning and marketing grand opening events for new home neighborhoods. The homebuilder would want us to throw VIP events for those on the neighborhood waiting lists, unveiling the new model homes for pre-sale opportunities — yes, you guessed it, this was in the early 2000s during the home-building boom. There was a lot of hard work and preparation that went into coordinating these events; defining the theme, hiring entertainment, determining the food, designing invitations, etc. All this planning only proves successful if you target the right people — your desired audience.
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