Content Sharing Checklist

So you have spent the time to create valuable, relevant content that your target audiences will go nuts over. Congratulations…the initial production of content can be the most challenging part. It’s kinda like making a commitment to go to the gym. Getting there is the hardest part, but once you’re there you feel a great sense of accomplishment. Now that you have the content, what steps can you take to promote your content? What can you do to share this content with those most interested and generate new leads? There are many things you can do. Here is a checklist
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Mobile Hits a Major Milestone with Facebook Acquisition of Instagram

The first decade of the 21st century was filled with mobile advocates crying wolf saying, “This is the year for mobile!” Then, each year passed with a disappointing sigh. Then in 2007, the iPhone hit the market and the real mobile revolution started to gain traction. The iPad came on the scene in 2010 and was seen by many (including myself) as a game changer. These two devices have made the dream of ubiquitous mobile computing a reality. Recently, this mobile-driven ecosystem hit another major milestone–the acquisition of Instagram by Facebook for $1 billion. Instagram is a photo sharing app
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Keys to Building an Effective Engagement Strategy

By now, we should all be aware that one-way communication is a thing of the past. Marketing today is more about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. So, how do brands build effective engagement strategies and where should they begin? In this rapidly changing media and marketing environment, there are numerous opportunities for brands to position themselves and engage with their target audiences. Ultimately brands are looking to create “the total experience” across all platforms and mediums. But, before
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Offshoring Digital Application Development is a Bad Idea

The first time I recall learning about sending digital work offshore was in 2002. It probably had been going on for a while before that, but that’s about the time it came across my desk. At first, I was intrigued at the implied upside of offshoring work – getting design and development done at a fraction of the cost otherwise incurred here in the States. Out of shear curiosity, we decided to give it a shot and outsourced a large e-commerce project. The offshore firm was represented by a friendly gentleman who seemed very knowledgeable and there were no apparent
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So You Just Got a New Mac. Now What?

Once the warming glow of your Apple purchase has subsided, you’re left with the task of getting your Mac calibrated to suit your needs. Here are some helpful tips from your guide to all things digital, Kristop. All the following tips are assuming that the user is using OSX Lion 10.7. Finder Window Tip #1 – Show Path Bar When I install a new system for anyone, one of the few tweaks I make is to configure the Finder to show me paths. This is a useful feature to see where a file is located, especially when using the List
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Is Mobile Technology Your New BFF?

As I glance across the gate terminal at John Wayne Airport, I see men, women and children of all ages actively engaging with their mobile devices – smartphones and tablets – waiting patiently till they board their flights. Regardless of whether they are traveling alone or with someone, these tech-friendly travelers are entertained by their mobile devices or “travel buddies”. The content that each user is drawn to may be different, but the focus and attention placed on these mobile devices is phenomenal as they not only engage the user, but also provide a level of security, a sense of
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Pinterest Can Help Save Your Marriage Or Plan Your Next Wedding

To say that many are talking about the newest social bookmarking site would be an understatement. While Pinterest is not new to the social sharing game (launched more than a year ago), in just the past few months it seems like this site has become an obsession – or time warp – for many. For myself, I try to avoid going on Pinterest as much as possible because I can literally waste hours pinning my perfect home, recipes I will never actually try, party ideas for the party I will probably never plan, and hair styles I will never attempt.
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What's With All the SPAM?

Is it just me or has anyone else noticed the rapid increase in junk email flooding the inbox? I’ve installed  SPAM filters to block all the typical SPAM emails that everyone makes fun of, but within the past year, I seem to be getting a ton of SPAM and it just keeps coming. I guarantee that I have not opted-in to lists to receive communication from the following: Casino Loco Panda Mesh Patch Lawsuit Center (sent via Pathcove.com – seems to a suspicious sender) Refi2day.com ZQuiet (sent via sirninfoassoc.info – another suspicious sender) AM Fast Cash Commissions Lint Lizard (sent via
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Video & Motion Graphics Production on a Budget

Video and Motion Graphics have really taken off. We all know that video can engage your customers in a much more personal way and can tell a story in a visually appealing format. As online video becomes a more important component in any effective online brand experience, we have ramped up our production capabilities to meet the demand. At our Irvine location, we have our own stage, lights, HD video camera and audio equipment. Depending on the scale of the project, we can also film offsite at larger studios or come directly to the client. In contrast to popular belief,
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The Top 10 On-Page Search Engine Optimization Tips

We’ve been interviewing candidates for an On-Page Search Engine Optimization (SEO) Specialist position and I’m shocked at how many posers there are out there. So far I’ve spoken to several individuals and met with a handful of individuals who replied to the job posting. Out of approximately 10 people, only one seemed remotely qualified for the position. Yet each of them claimed to have expert -level capabilities. After my last interview, I felt compelled to write a blog about the 10 best tips for on-page SEO with the hope that those seeking SEO services won’t be fooled by posers. Top
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