How to Talk to Your Web Developer

If there’s ever a language considered missing from Google Translate (or any other major online language translator), it’s certainly the language web developers speak. Even Facebook acknowledges obscure user-languages such as Pirate and Esperanto. So, why not show the same love towards web developers? Aren’t all the latest and greatest websites created by this magical developer language? Is there no hope for a world where techies and non-techies can finally understand each other? Here’s a dirty little secret… Believe it or not, even web developers occasionally experience tech-overload. When those rare moments hit, web developers are just as likely to
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Custom Landing Pages: Critical Component to Lead Generation

To be successful at online lead generation, you’ve got to leverage custom landing pages as part of your strategy. The reason is simple: custom landing pages provide specific support to marketing efforts that help prospects take important next steps to engage with your organization. A typical scenario that supports this concept is as follows: An email that has an offer message is sent to an opt-in prospect list A prospect receives the email and opens it The prospect finds the offer message compelling and wants to learn more The prospect clicks on a link in the email that promises to
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How to Determine The Best Mobile Strategy For Your Website: Responsive Design vs. Custom Mobile Site

Do you want your mobile site to operate separately from your current website? If you’re starting from scratch, wouldn’t it be more efficient to build a site that could act as both a mobile and desktop site? Maybe your current site could be retrofitted to be more mobile friendly? One notion is that projected ROI should dictate the approach to cross-device design. However, I can think of many scenarios in which there may be a business case for a separate approach to mobile. Let’s take a look at some of these cases… If you’re starting with an existing site featuring
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Throw a Little SMS in the Mix

According to a study conducted by the Pew Research Center’s Internet & American Life Project: How American’s Use Text Messaging , more than 86% of adults own mobile phones with more than three-quarters of them (77%) sending and receiving text messages. Communicating via text has become second nature these days. Everyone is text happy. And while the 18-24 year old demographic sends and receives the greatest number of text messages, the usage rates among 25-55 year olds is ever growing. Many more people are on the go and constantly connected to mobile devices to stay in touch and access information.
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Are you on your Best SEO Behavior?

SEO. Who knew these three letters could be so valuable to your business? These three letters make up the acronym for Search Engine Optimization, the process of improving the ranking of a web site in internet search results, according to Wikipedia. When developing any marketing plan, SEO is considered an important component and should include a strong strategy behind it. At Rhythm we help our clients rank at the top of search engines by working together collaboratively to ensure we are all on our best SEO behavior. Here are some helpful tips, terms and stats to help get you started.
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Digital Design for Multiple Screen Sizes

We live in an interesting time. Gone are the days when websites had to be designed for a single screen size. Today, digital designers need to consider how the overall design and content will look and function on multiple screen sizes and mobile devices. Clients expect their websites, custom landing pages, emails, etc. to render and function properly on various desktop computer monitors, laptops, tablets and smartphones. With different screen size options continuing to expand and new mobile gadgets making their way to store shelves every day, digital designers have their jobs cut out for them. Even if we were
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What's The Fuss About Integrated Marketing?

Integrated Marketing. A seemingly esoteric term as many marketers are trying to navigate this landscape. What does it mean? How does it work? Why even care? Over the past couple of years, this term has been steadily rising in popularity. Is it just a fad or a long-lasting trend? Really, what’s all the fuss about? Let’s define Integrated Marketing Communications (IMC) using our handy resource, Wikipedia: “defined as a customer-centric, data-driven method of communicating with customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes
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Top 10 Signs That You May Need a New Website

Top 10 Signs That You May Need a New Website Gone are the days of Netscape and Internet Explorer ain’t the only browser. If your website has a small footnote letting people know your site was built to be viewed in IE 6 – you may want to look at upgrading. Your website must be designed and tested for many different browsers including IE, Chrome, Firefox, Safari. You still think you need Flash to hang with the cool kids. Not anymore. Since Apple broke up with Flash, it may be time to start incorporating HTML5. Your idea of mixing in
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Kristop’s List O'Useful Tips: OSX Lion Edition

Howdy folks, I’ve been an Apple fanatic for quite a few years now, and there’s nothing I love more than finding new ways to save time. Since day 1 of OSX Lion’s release I have thoroughly enjoyed it and this is a list of some of my favorite little known features. Now you can resize windows from any side of a window Throw out the notion that you have to find the bottom right corner of a window to resize it! Apple has made a simple yet life changing update, you can now hover your cursor over any window edge
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Marketing Mother's Day - An Effective Integrated Online Campaign

Mother’s Day may be a “Hallmark Holiday,” but we all feed into it one way or another. Let’s face it, everyone has a mother figure in their life whether we consider that woman to be a birth mom, a step mom, an adopted mom, an aunt, grandma or influential friend. There’s usually a special woman on Mother’s Day that deserves to be recognized. Knowing this, brands can leverage online campaigns around Mother’s Day to offer a special gift or incentive with mom in mind, targeting moms themselves and their loved ones. One of Rhythm Interactive’s clients, ARZU STUDIO HOPE ,
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