An Unsuccessful PPC or Online Display Ad Campaign Could Cost You That Gucci Bag

We were recently brought in to manage a client’s paid search and display advertising program. Although we have been working with this client for a few years, our initiatives shifted focus from email marketing and website design and development to paid search and online display advertising . In order to generate the greatest ROI for the client, we needed to re-immerse ourselves into the client’s business from a search perspective. To do this, we conducted meetings with each of the client’s business units to gain insight on the specific program goals, objectives, target audiences, geographic target locations, and most importantly —
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Social Monitoring Reveals HUGE Opportunities

By now, most brands are active within relevant social marketing channels. And they should be. Social marketing offers brands another means to connect and engage with their current customers and reach potential customers and new partners. Social marketing offers brands the ability to showcase their culture — the lifestyle behind the brand — and offer resources, special offers, contests, and content beyond what can be found on their website. But there is more than just posting and sharing when it comes to social marketing. The real opportunities lie in listening. When brands effectively monitor brand mentions, relevant keywords/search terms and
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