Does Your Website Have a Power-Seat Option?

It’s post Thanksgiving, and many of us are now awakening from our self-inflicted food comas. While the world ate their stuffed turkey and glazed ham, I spent most of my Thanksgiving meal discussing websites and I’m not ashamed of it. Of course, I wasn’t the one to start the conversation; rather, my uncle was interested in creating a website for his business. Without giving away all the trade secrets (specifics on: HTML, CSS, Javascript, PHP, etc.), I explained to my uncle that selecting or choosing the features for your website is very similar to buying a car. There are different
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Kristop's Top 5 Mobile Optimized Websites

Target target.com Target’s new online brand presence really changed in 2012, they released some great apps and completed a rebuild of their website and made it responsive. They simplified their brand and created a really good mobile experience. They simplified their UI, mixing large bold typography, great product photography and elegant javascript effects (check out the wedding registry section on the desktop site). Microsoft microsoft.com Microsoft launched a great responsive website in November. It’s fully responsive from desktop to mobile and the clean, simple user interface is appealing to the eye and propels Microsoft leaps and bounds over the competition
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Survey Says: More Online Video

At our recent 2012 Integrated Marketing Forum, the findings of our marketing survey were presented and there was one thing that stood out to me. One of the top marketing priorities for 2013 is online video. Now, online video is a pretty broad when it comes to overall marketing strategy. When it comes to developing online video, the specifics of the video content, format and length all depend on where the video is displayed and the audience you are targeting. Are you interested in producing a video infographic, video mashup, product demo, corporate branding video, video tutorial, online video advertisement?
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Can Digital Tactics Sometimes Go Too Far?

Is this something to smile about? Beam Toothbrush recently developed an app that allows users to track their dental hygiene habits online. Although clever, does the average person really need to spend $50 on a manual toothbrush that collects data on how many times per day you brush, tracks when you last brushed, and encourages users to email their dentists the results? While you may at first grin at the idea of this new, intriguing technology with all its features and functionality, is this really just a digital marketing tactic gone too far? Are marketers and brands like Beam really
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