Does Content Marketing Really Drive Business?

Content is king. Everyone seems to agree with this, but how do you achieve business goals through content? Many companies struggle with this and are often unable to deliver on this objective. To make it happen there must be a strategic approach to content production and delivery, and there must be a certain level of dedication to the effort as content marketing is a marathon, not a sprint. I think it’s important that marketers understand the basic, fundamental steps of developing and deploying a solid content marketing strategy as follows. What are your goals? More often than not, marketers want
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Uncover solutions to your marketing challenges at #2012IMF

So, our 2012 Integrated Marketing Forum is only a month away. The hype around this event is huge! Okay, maybe not as huge as Psy and Gangnam Style , but huge nonetheless. Thanks to our sponsors — ExactTarget, OC METRO, Orange County American Marketing Association, OC Ad Federation, and OC Marketing Analytics — we have been able to gain valuable insights around some of the biggest challenges facing marketers today that have helped us plan a very content-rich event that is sure to provide HUGE value to marketing professionals and business executives. On a daily basis, people within the field of marketing
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