Big Announcement: 2012 Integrated Marketing Forum

The team over here at Rhythm Interactive has been hard at work planning the 2012 Integrated Marketing Forum on Nov. 1, 2012, at the Chuck Jones Center for Creativity in Costa Mesa. The growing buzz around the event has us very excited and we are anticipating to draw about 200 attendees. Our event sponsors include our technology partner, ExactTarget as well as Churm Media (publisher of OC METRO), OC Marketing Analytics, OC Ad Federation and OC American Marketing Association. In addition, we have marketing professionals from such brands as Targus USA and Toyota Material Handling U.S.A, Inc. sitting on our panel.
Show Me More

How to Talk to Your Web Developer

If there’s ever a language considered missing from Google Translate (or any other major online language translator), it’s certainly the language web developers speak. Even Facebook acknowledges obscure user-languages such as Pirate and Esperanto. So, why not show the same love towards web developers? Aren’t all the latest and greatest websites created by this magical developer language? Is there no hope for a world where techies and non-techies can finally understand each other? Here’s a dirty little secret… Believe it or not, even web developers occasionally experience tech-overload. When those rare moments hit, web developers are just as likely to
Show Me More

Custom Landing Pages: Critical Component to Lead Generation

To be successful at online lead generation, you’ve got to leverage custom landing pages as part of your strategy. The reason is simple: custom landing pages provide specific support to marketing efforts that help prospects take important next steps to engage with your organization. A typical scenario that supports this concept is as follows: An email that has an offer message is sent to an opt-in prospect list A prospect receives the email and opens it The prospect finds the offer message compelling and wants to learn more The prospect clicks on a link in the email that promises to
Show Me More