How to Determine The Best Mobile Strategy For Your Website: Responsive Design vs. Custom Mobile Site

Do you want your mobile site to operate separately from your current website? If you’re starting from scratch, wouldn’t it be more efficient to build a site that could act as both a mobile and desktop site? Maybe your current site could be retrofitted to be more mobile friendly? One notion is that projected ROI should dictate the approach to cross-device design. However, I can think of many scenarios in which there may be a business case for a separate approach to mobile. Let’s take a look at some of these cases… If you’re starting with an existing site featuring
Show Me More

Throw a Little SMS in the Mix

According to a study conducted by the Pew Research Center’s Internet & American Life Project: How American’s Use Text Messaging , more than 86% of adults own mobile phones with more than three-quarters of them (77%) sending and receiving text messages. Communicating via text has become second nature these days. Everyone is text happy. And while the 18-24 year old demographic sends and receives the greatest number of text messages, the usage rates among 25-55 year olds is ever growing. Many more people are on the go and constantly connected to mobile devices to stay in touch and access information.
Show Me More