Content Sharing Checklist

So you have spent the time to create valuable, relevant content that your target audiences will go nuts over. Congratulations…the initial production of content can be the most challenging part. It’s kinda like making a commitment to go to the gym. Getting there is the hardest part, but once you’re there you feel a great sense of accomplishment. Now that you have the content, what steps can you take to promote your content? What can you do to share this content with those most interested and generate new leads? There are many things you can do. Here is a checklist
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Mobile Hits a Major Milestone with Facebook Acquisition of Instagram

The first decade of the 21st century was filled with mobile advocates crying wolf saying, “This is the year for mobile!” Then, each year passed with a disappointing sigh. Then in 2007, the iPhone hit the market and the real mobile revolution started to gain traction. The iPad came on the scene in 2010 and was seen by many (including myself) as a game changer. These two devices have made the dream of ubiquitous mobile computing a reality. Recently, this mobile-driven ecosystem hit another major milestone–the acquisition of Instagram by Facebook for $1 billion. Instagram is a photo sharing app
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Keys to Building an Effective Engagement Strategy

By now, we should all be aware that one-way communication is a thing of the past. Marketing today is more about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. So, how do brands build effective engagement strategies and where should they begin? In this rapidly changing media and marketing environment, there are numerous opportunities for brands to position themselves and engage with their target audiences. Ultimately brands are looking to create “the total experience” across all platforms and mediums. But, before
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Offshoring Digital Application Development is a Bad Idea

The first time I recall learning about sending digital work offshore was in 2002. It probably had been going on for a while before that, but that’s about the time it came across my desk. At first, I was intrigued at the implied upside of offshoring work – getting design and development done at a fraction of the cost otherwise incurred here in the States. Out of shear curiosity, we decided to give it a shot and outsourced a large e-commerce project. The offshore firm was represented by a friendly gentleman who seemed very knowledgeable and there were no apparent
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