CES 2012: In Conclusion

While I was not able to make it to CES this year, I had plenty of tech-crazed friends who were in attendance. Through their frequent tweets and regular blog updates, those of us back in trenches were kept in the loop as to what products and solutions were drawing the most attention and which were hailed as duds. CES has become so widely popular. What was once a show for the true geeks, CES has morphed into more of a trend-setting event for the tech-savvy intertwined with a more cutting-edge networking opportunity for the biggest names in marketing, branding and
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It's Good To Have The Blues

While preparing for an all-day wireframe presentation, a client asked us to take the PACE (Personality, Attitude & Career Enhancement) test and suggested we share our “colors” prior to the meeting. Since we expected eight attendees, it was helpful to know who the Red, Blue, Green and Yellow folks were in the room so we could better analyze and understand everyone’s comments, feedback and suggestions relative to the client’s expectations around their new website features and functionality. Having a good balance of colors in the room would allow us to be more productive and understand why someone was commenting on
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Daily Deals: To Be Or Not To Be?

We are inundated with a number of sites offering the best deals on all kinds of products, services and experiences. Groupon was the prime market mover of this model and due to their success, a number of copycats have spun their own deal-offering services. But how sustainable is this model? Will these daily deal businesses last? Are they “To Be Or Not to Be?” That is the question. First, let’s examine the business model. It’s fairly simple. Leverage technology to develop a consumer database with interest profiles. Then, communicate to this database on a daily basis the offers that are
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Is The Keyword Meta Tag Important to SEO Rankings?

Is the keyword meta tag important to achieve desired SEO rankings? This is not an easy question to answer as it’s not clear how search engines utilize the tag. Several years ago the tag was highly relevant and when used properly played a critical role in website page rankings. However, over time search engines have devalued the tag as black-hat tactics such as keyword stuffing made the tag less reliable. This ultimately led search engines to place much less emphasis on the tag. Does this mean the tag is useless and offers no benefit? The fact of the matter is no
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