An Unsuccessful PPC or Online Display Ad Campaign Could Cost You That Gucci Bag

We were recently brought in to manage a client’s paid search and display advertising program. Although we have been working with this client for a few years, our initiatives shifted focus from email marketing and website design and development to paid search and online display advertising . In order to generate the greatest ROI for the client, we needed to re-immerse ourselves into the client’s business from a search perspective. To do this, we conducted meetings with each of the client’s business units to gain insight on the specific program goals, objectives, target audiences, geographic target locations, and most importantly —
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Social Monitoring Reveals HUGE Opportunities

By now, most brands are active within relevant social marketing channels. And they should be. Social marketing offers brands another means to connect and engage with their current customers and reach potential customers and new partners. Social marketing offers brands the ability to showcase their culture — the lifestyle behind the brand — and offer resources, special offers, contests, and content beyond what can be found on their website. But there is more than just posting and sharing when it comes to social marketing. The real opportunities lie in listening. When brands effectively monitor brand mentions, relevant keywords/search terms and
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Does Your Website Have a Power-Seat Option?

It’s post Thanksgiving, and many of us are now awakening from our self-inflicted food comas. While the world ate their stuffed turkey and glazed ham, I spent most of my Thanksgiving meal discussing websites and I’m not ashamed of it. Of course, I wasn’t the one to start the conversation; rather, my uncle was interested in creating a website for his business. Without giving away all the trade secrets (specifics on: HTML, CSS, Javascript, PHP, etc.), I explained to my uncle that selecting or choosing the features for your website is very similar to buying a car. There are different
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Kristop's Top 5 Mobile Optimized Websites

Target target.com Target’s new online brand presence really changed in 2012, they released some great apps and completed a rebuild of their website and made it responsive. They simplified their brand and created a really good mobile experience. They simplified their UI, mixing large bold typography, great product photography and elegant javascript effects (check out the wedding registry section on the desktop site). Microsoft microsoft.com Microsoft launched a great responsive website in November. It’s fully responsive from desktop to mobile and the clean, simple user interface is appealing to the eye and propels Microsoft leaps and bounds over the competition
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Survey Says: More Online Video

At our recent 2012 Integrated Marketing Forum, the findings of our marketing survey were presented and there was one thing that stood out to me. One of the top marketing priorities for 2013 is online video. Now, online video is a pretty broad when it comes to overall marketing strategy. When it comes to developing online video, the specifics of the video content, format and length all depend on where the video is displayed and the audience you are targeting. Are you interested in producing a video infographic, video mashup, product demo, corporate branding video, video tutorial, online video advertisement?
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Can Digital Tactics Sometimes Go Too Far?

Is this something to smile about? Beam Toothbrush recently developed an app that allows users to track their dental hygiene habits online. Although clever, does the average person really need to spend $50 on a manual toothbrush that collects data on how many times per day you brush, tracks when you last brushed, and encourages users to email their dentists the results? While you may at first grin at the idea of this new, intriguing technology with all its features and functionality, is this really just a digital marketing tactic gone too far? Are marketers and brands like Beam really
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Does Content Marketing Really Drive Business?

Content is king. Everyone seems to agree with this, but how do you achieve business goals through content? Many companies struggle with this and are often unable to deliver on this objective. To make it happen there must be a strategic approach to content production and delivery, and there must be a certain level of dedication to the effort as content marketing is a marathon, not a sprint. I think it’s important that marketers understand the basic, fundamental steps of developing and deploying a solid content marketing strategy as follows. What are your goals? More often than not, marketers want
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Uncover solutions to your marketing challenges at #2012IMF

So, our 2012 Integrated Marketing Forum is only a month away. The hype around this event is huge! Okay, maybe not as huge as Psy and Gangnam Style , but huge nonetheless. Thanks to our sponsors — ExactTarget, OC METRO, Orange County American Marketing Association, OC Ad Federation, and OC Marketing Analytics — we have been able to gain valuable insights around some of the biggest challenges facing marketers today that have helped us plan a very content-rich event that is sure to provide HUGE value to marketing professionals and business executives. On a daily basis, people within the field of marketing
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Big Announcement: 2012 Integrated Marketing Forum

The team over here at Rhythm Interactive has been hard at work planning the 2012 Integrated Marketing Forum on Nov. 1, 2012, at the Chuck Jones Center for Creativity in Costa Mesa. The growing buzz around the event has us very excited and we are anticipating to draw about 200 attendees. Our event sponsors include our technology partner, ExactTarget as well as Churm Media (publisher of OC METRO), OC Marketing Analytics, OC Ad Federation and OC American Marketing Association. In addition, we have marketing professionals from such brands as Targus USA and Toyota Material Handling U.S.A, Inc. sitting on our panel.
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